 |
Get Great Guest ReviewsAuthor: Adele Gutman
Hello, hospitality stars! I'm Adele Gutman, a 40-year veteran of the hospitality industry and the creator of The Five-star Review System. Welcome to Get Great Guest Reviews! I created this show not only for hotel owners and hospitality leaders but for all explorers of Hospitality excellence. Those who are always ready to reach for the stars when it comes to inspiring five-star reviews, and inspiring happiness from guests, customers, members, residents, patients, and of course our own team members. Online reviews have changed the way people make buying decisions, and this is especially true when it comes to travel and experiences. To be financially successful, we need to fully utilize and empower the collective intelligence of every team member. We need to find ways our team can stay inspired and grow every day. And, we need to break down the silos between sales, marketing, revenue, and guest experience and operations. Only by working as one team, focused on an inspirational vision of the positive impact we can make in the lives of our guests, our team members, and in our communities. We can build the brand reputation and loyalty that creates fans and draws in new customers like a magnet. Each week, we will examine new mindsets, tools, tactics, and strategies to create a work culture we dream of, building loyalty and elevating the perceived value of our experiences. You dont have to be a five-star hotel to deliver five-star experiences and inspire five-star reviews. Dont let mixed reviews be an obstacle to profitability. There is no revenue optimization without reputation optimization. So, lets reach for the stars! Please join me on a journey, of caring, collaboration, and continuous improvement, as we all learn how to master how to Get Great Guest Reviews. For more free resources, including complete show notes, please visit www.AdeleGutman.com/getgreatreviews Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
Are Sub-Optimal Reviews Sabotaging Your Hotel Marketing ROI?
Tuesday, 28 November, 2023
Stephanie Sparks Smith is CEO and Digital Matriarch at Cogwheel Marketing™️ and partner and consultant at Cayuga Hospitality Consultants. Her agency focuses on helping hotel owners and management companies drive incremental exposure and revenue to their websites and online channels through hotel digital marketing and advertising. I recently had the pleasure of talking with Stephanie about her perspective on the impact of guest reviews on marketing. Please listen, and share your feedback and if you enjoy the program, please share with your friends and your associates. Sharing and talking about podcasts with your team is a simple and affordable way to develop and inspire your team. For lots of great resources including Adele's Top Takeaways from this episode, please visit, https://www.adelegutman.com/getgreatreviews. If you would like more personal attention and assistance to support your team in a Reputation Cultivation Program, please feel free to contact Adele at getgreatreviews@adelegutman.com and we will be happy to help. Get the Free Guide: Ten Tips To Take Your Team to the Top on TripAdvisor: https://www.adelegutman.com/getthefreeguide Follow and connect with Adele Gutman: Website: https://www.adelegutman.com/ LinkedIn: https://www.linkedin.com/in/adelegutman/ Adele’s Speaker & Consulting Sheet https://www.adelegutman.com/AdelesSpeakersSheet/ Thanks to our Sponsor! Thank you to our sponsor Guest Chat! Please visit https://www.guestchat.com/adele to enjoy your hotel's 90-day free trial with no contracts or obligations. Turbo Boost Your Success with Cogwheel Marketing: The expertise of Cogwheel Marketing is knowing the intricacies of the branded hotel systems and understanding where brand marketing stops and hotel level marketing begins. Cogwheel Analytics™️ , developed by Cogwheel Marketing, is a hotel digital marketing reporting and BI tool that aggregates data from multiple sources to allow companies to identify trends and opportunities in their online presence. https://cogwheelmarketing.com/
