Estate of Mind The Art of Selling Luxury Real Estate

Author: Institute for Luxury Home Marketing

Welcome to Estate of Mind, a podcast series all about motivating, inspiring, and educating you in the art of selling luxury real estate. All real estate professionals, no matter how experienced, face challenges working in the upper tier. That's where The Institute for Luxury Home Marketing comes in. Our goal is to share the knowledge and experience of our guests, successful real estate professionals, coaches, Institute trainers, and other real estate experts working with high-net-worth individuals in the world of luxury real estate.
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Language: en

Genres: Business, Careers, Marketing

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Turning Open Houses into Luxury Experiences That Sell
Episode 89
Wednesday, 5 November, 2025

00:00 – Introduction: Elevating the luxury open house experience 03:01 – Micro vs. macro events: creating experiences that sell 07:09 – Managing security, insurance, and client privacy 10:01 – Event cadence: micro vs. macro scheduling strategies 12:31 – Partnering with luxury vendors while maintaining exclusivity 16:44 – Budget, ROI, and working with planners and marketing teams 20:02 – Building an agent following and curated event guest list 23:16 – Why personal invitations outperform mass outreach 27:59 – Hosting public open houses with lifestyle-driven touches 30:43 – Using visuals, art, and storytelling to elevate your events 33:45 – Capturing media, expanding partnerships, and brand longevity 39:11 – Reinvention, ROI, and lasting success in luxury real estate