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The Science of Advertising ShowAuthor: Jonathan Rolley, Dr. Jared Cooney Horvath
Your brain ignores 84% of advertising and forgets most ads in 12 seconds, so this is the show that breaks down why a rare few rewire behaviour instead. Hosted by Jonathan Rolley, author of Brands, Brains & Behaviours, every episode autopsies the ads that actually worked, pits two campaigns head to head, and revisits the legends people still remember decades later Language: en-au Genres: Business, Marketing, TV & Film Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Worst Ad We've Seen Since COVID | The Science of Advertising Show Ep 3
Tuesday, 28 July, 2026
The guest called it possibly the worst ad he has seen since before COVID. We also break down an ad that sold out in 45 minutes on zero paid spend. This week is all about brand partnerships, the ones that make you love both brands, and the ones that make you question both.HOSTED BYJonathan Rolley, CEO of Undivided and host of The Science of Advertising. The show is produced with Undivided, an independent media agency.LinkedIn: https://www.linkedin.com/in/jonathanrolley/GUESTKristian Curcio, Corsa Group,In this episode, we break down brand partnerships across our three segments. First, an Adtopsy on the e.l.f. Cosmetics and Liquid Death collab, a beauty brand and a canned water company that had no business working together, and somehow nailed it with pure organic reach. Then a Brand Wars nobody expected: Westfund vs mycar, two ads built on skin cancer and sun damage, and only one of them actually sells the brand. And finally, a GOAT from the vault, the 1992 Yellow Pages Goggomobile ad that Australians still quote more than 30 years later.CHAPTERS00:00 Intro00:48 Adtopsy: e.l.f. Cosmetics x Liquid Death18:00 Brand Wars: Westfund vs mycar37:28 GOAT: Yellow Pages GoggomobileSubscribe for a new breakdown every week: @TheScienceOfAdvertisingShow Follow us on Instagram: https://www.instagram.com/thescienceofadvertisingshow/ #advertising #marketing #brandpartnerships #liquiddeath #scienceofadvertising
