The Science of Advertising Show

Author: Jonathan Rolley, Dr. Jared Cooney Horvath

Welcome to The Science of Advertising Show. The show where we review the latest ads and the science behind why they influence and persuade human behaviour.
Be a guest on this podcast

Language: en-au

Genres: Business, Marketing, TV & Film

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Get all podcast data

Listen Now...

#16 Why Narrative is the Key to Brand Recall
Episode 16
Sunday, 28 November, 2021

Join Jonathan Rolley and our guest, Dr. Jarrod Cooney Horvath, as they discuss the ins and outs of using Narratives in advertising, why Mudslinging is rarely a good idea, and how to use Distinction Bias to show the difference between your brand and the competitor. Today's ads we will be reviewing: Get Mosh - Hair-loss, ALDI - Supermarket Whistleblowers, Grill'd - No Secrets, and the original Got Milk? ad from the USA.