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The Mom Founders TableAuthor: Kelsea Koenreich
A podcast for mom founders and entrepreneurs to pull up a seat and partner with Kelsea Koenreich, strategic business coach, deep thought partner to mom founders and a millionaire mom of 3. Every week you will get tactical guidance to apply to your business, leadership and life that will help you further your true success while also being invited into a new way of thinking and being that creates true freedom. Kelsea highlights women looking for more time-freedom Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Why Your Marketing Is Not Driving Sales
Episode 93
Tuesday, 24 March, 2026
You're posting, you're showing up, you're doing the things and the sales still aren't following. This episode is for the millennial mom CEO who is spending time and money on marketing that isn't converting, and can't figure out why.I sat down with Jordan Schram, a brand strategist who spent nine years building marketing frameworks for Walmart before bringing that same big-brand thinking to small and mid-size businesses. We got into the real reason your marketing isn't feeding your sales funnel — and it's not your posting schedule, your aesthetics, or your follower count.If you're ready to stop throwing content at the algorithm and start building marketing that actually works, this episode will show you where to start.Key Takeaways:Most business owners skip the foundation. You rushed past your ideal client work because you wanted to make money fast. That decision is costing you now — because without it, your messaging can't land and your marketing can't convert.Psychographics over demographics, always. Stop describing who your client is and start describing what she is thinking, feeling, and doing the moment she wakes up. That's the messaging that makes people say "are you in my head?"You cannot fully hand off your marketing. Completely removing yourself from the process will never produce the results you want. You have to be the origin. A great marketing hire expands your stories and perspectives — they do not replace them.More is not the answer. Most people need to do less marketing, not more. Map every tactic to a real goal. If you cannot explain how it drives a sale, it should not be on your list.Vanilla does not convert. Playing it safe, having no opinion, and trying to appeal to everyone is the fastest way to disappear in a saturated market. Your perspective is the differentiator.About Jordan SchramJordan Schram has loved marketing since before she could explain why — her first song was the Kit-Kat jingle and her walls were covered in "Got Milk?" ads instead of boy band posters. After cutting her teeth in Chicago ad agencies and spending nine years at Walmart building frameworks for multi-million and billion-dollar brands, she traded the corporate ladder for entrepreneurship and now brings that same big-brand thinking to small and mid-size businesses through her consultancy, Purple Sky Strategy. As a mom of two (plus two fur babies), her mission is simple: help business owners build a strategic path forward so they can live more and work less.Find her on Instagram: @purpleskystategyWebsite: https://purpleskybranding.com/Not sure what's holding your marketing back? Take Jordan's free quiz to pinpoint exactly where the gap is: https://quiz.purpleskystrategy.com/landing-page-fbWant to be in the right room?If you're an established founder who values strategy, standards, and real connection, explore City Girls — an intimate, curated dinner + business scaling workshop for women building empires with structure.View cities + tickets: https://www.kelseakoenreich.com/city-girlsReady to attract the clients your pricing deserves?If you want me to assess your business — your people, your processes, your pricing — and tell you exactly what needs to shift so the right clients stop questioning your rates and start signing…Fill out my inquiry form here.Follow @kelseakoenreich to learn how to scale a business that doesn't destroy your life or health in the process.
