Beyond the Bow, Presented by ATA

Author: Archery Trade Association

The podcast where we talk shop with some of the major players in the archery industry and get insights into the business behind the sport of archery. Created to give ATA members and partners a platform to share information with their peers and the general archery community.
Be a guest on this podcast

Language: en

Genres: Business, Sports, Wilderness

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Get all podcast data

Listen Now...

037: Masterclass Preview - Consistent Authenticity with Melissa Bachman & Michelle Scheuermann
Episode 37
Monday, 2 January, 2023

In this preview episode of the 2023 Archery Industry Masterclass (January 10th - Indianapolis, IN), Kurt talks with Melissa and Michelle about the various methods brands and retail businesses interact with their customers. Each marketing channel is unique, but what remains the same is the need for a business to be authentic so customers can make a true connection no matter if they visit your website, social media pages, or brick and mortar business. Learn more about the Archery Industry Masterclass at archerytrade.org/masterclass.