The Owned Media Observer

Author: Shane Schick

A podcast that applies media criticism to content marketing -- identifying which of the new breed of publishers is best serving their audience, where the biases are and what others can learn. Season 3 coming September, 2020
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Language: en

Genres: Business, Marketing

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How Costco Connection Became One Of America's Biggest Magazines
Episode 1
Wednesday, 30 September, 2020

Being an executive member of the grocery and retail giant has its privileges -- specifically a print and online publication that's filled with recipes, health advice, tech tips and feature interviews. In this episode I explore: The balance Costco Connection strikes between true editorial and flat-out PR What's missing from the mix, and where Costco Connection could be improved Ideas from Costco Connection other content marketers to adapt and apply Links: https://www.costco.com/costco-connection-online-edition.html https://www.cnn.com/2020/02/24/business/costco-connection-magazine-retail/index.html http://www.mediapost.com/publications/article/245123/costcos-surprisingly-large-circulation-magazine.html