Rad Season Action Sports Podcast

Author: Oli Russell-Cowan

Hosted by Oli Russell-Cowan, the Rad Season Action Sports Podcast is about the people who push boundaries on a daily basis in the world of action sports. Listen to athletes and industry professionals about their unique experiences and the lessons they learnt along the way. Get inspired for an adventure where its always the season somewhere.
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Language: en

Genres: Business, Entrepreneurship, Marketing

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João Macedo from Nazaré Big Wave Pioneer to Ocean Regeneration
Episode 122
Wednesday, 12 August, 2026

João Macedo is a Portuguese big wave surfing pioneer and the Founder of Hope Zones Foundation. João reflects on growing up in Portugal's first generation of competitive surfers, learning invaluable lessons in Hawaii and witnessing the evolution of big wave surfing long before Nazaré became a global phenomenon. He also shares stories of working alongside surfing legends, coaching the next generation of Portuguese surfers and the mindset required to push through fear in extreme conditions. Today, João has channelled that same passion into Hope Zones, a non-profit dedicated to ocean regeneration through innovative seaweed farming and community-led conservation. We dive into why protecting our oceans requires working with local communities, how surfers can become environmental leaders, and why the next great adventure isn't riding bigger waves, it's helping restore the seas for future generations.You can follow what João is up to on Instagram @officialjoaomacedo and be sure to check out Hope Zones to get involved. Like what you hear? Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference. Past guests on The Rad Season Show include Chris Berkard, Stacy Peralta, Chad Nelsen, Gerry Lopez, Tiago Pires and loads more.Contact Oli Russell-CowanOn Instagram olirussellcowanOn LinkedIn at olirussellcowanThanks for listening & keep it rad!