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The Affiliate Marketing PodcastAuthor: Lee-Ann Johnstone - The Host of The Affiliate Marketing Podcast and Foudner of KonverJ.io
Were on a quest to help the world do affiliate marketing better. Join your host, Lee-Ann Johnstone, Founder of Affiverse, and listen to her podcast series all about Affiliate and Performance Marketing. Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers, and more to discover how digital and affiliate marketing are constantly changing. Hear how brands are building successful affiliate programs and driving consistent partner referrals and sales. Subscribe to hear exactly what it takes to launch, scale, and grow a successful affiliate program in this fast-moving digital age. Enjoying what you hear? Dont forget to subscribe for more thought-provoking insights and industry-leading content delivered straight to your inbox. Visit https://www.affiversemedia.com/newsletter-sign-up/ to get started.Visit www.affiversemedia.com for more great content. Interested in media, PR, and content opportunities? >> Book a free call HERE: https://affiversemedia.com/contact/ Language: en-gb Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Winning Visibility in the Age of AI Discovery
Episode 9
Wednesday, 23 September, 2026
Affiliate marketing has changed dramatically over the past two decades. What was once viewed as a simple performance channel has evolved into a broader partnership ecosystem powered by technology, data, influencers, mobile, and now AI-driven discovery. AI visibility in affiliate marketing is raising new questions about which partners influence consumers before they click.In this episode, Lee-Ann is joined by Matthias Stadelmeyer, President & CEO at NYORDA, to discuss how the industry is evolving and what brands need to understand about the future of performance marketing.With more than 15 years at the company and experience navigating major industry changes, Matthias shares his perspective on why affiliate marketing remains one of the most valuable but often underestimated channels for brands.Together, they discuss how technology and data have transformed affiliate marketing, why measuring the full customer journey is becoming increasingly important, and what AI-driven discovery means for publishers and advertisers.As search behaviour shifts towards large language models (LLMs), Matthias explains why brands need to understand not only where their traffic comes from, but also which publishers influence AI-generated recommendations and consumer decisions.Key Talking Points: AI Visibility in Affiliate MarketingHow affiliate marketing has evolved into partnership marketingWhy affiliate remains an undervalued channel despite strong growthThe role of data and technology in measuring performanceWhy last-click attribution is becoming less relevantHow brands can understand the wider publisher impact on consumer journeysThe rise of AI visibility and LLM-driven discoveryHow publishers are influencing brand recommendations in AI searchWhy smaller niche publishers can have a significant impactThe future of mobile acquisition and app marketingHow brands can prepare for the next phase of performance marketing1. How Affiliate Marketing Evolved Into Partnership Marketing Affiliate marketing is no longer just about sending traffic and measuring conversions.According to Matthias, the channel has matured significantly because technology now allows brands to understand much more about customer journeys, sales validation, and publisher impact.While the fundamentals remain the same, the data behind the channel has transformed how brands approach partnerships.Affiliate marketing has also historically acted as an incubator for new marketing trends. Matthias explains that areas such as retargeting, search, influencer marketing, and social media marketing have all developed connections with the affiliate ecosystem before becoming their own established channels.Today, the focus is moving towards a wider partnership ecosystem where different types of publishers and creators contribute across the customer journey.2. Why Last-Click Attribution Misses Publisher Influence For years, last-click attribution has been the dominant measurement model in affiliate marketing.However, as customer journeys become more complex, brands are looking for better ways to understand the influence different partners have before conversion.Matthias explains that user journey reporting has returned as an important topic, but implementing it remains challenging because brands need consistent measurement technology and clear decisions around how commissions should be allocated.The goal is not simply knowing who delivered the final click, but understanding which partners helped move customers towards a purchase.3. AI Visibility in Affiliate Marketing: The Publisher Opportunity One of the biggest changes discussed in the episode is the rise of AI-powered discovery.As consumers increasingly use LLMs to find recommendations, brands need to understand how visible they are within these systems.Matthias explains that NYORDA’s AI visibility solution helps brands understand their share of voice in LLM responses and identify which publishers are being used as sources of information.The surprising insight is that influence does not only come from large media companies.Smaller blogs, niche publishers, and comparison websites can also play an important role in shaping how brands appear in AI-generated answers.This creates a new opportunity for publishers who can create valuable, trusted content.4. How Brands Can Measure AI Visibility and Find Publisher Partners Traditional search rankings have historically required years of investment.However, Matthias explains that AI-driven search creates a different opportunity because new brands can potentially gain visibility much faster if they become relevant sources for AI recommendations.The challenge is that brands now need to understand:which content influences AI responseswhich publishers contribute to visibilityhow to optimise content for this new environmentNYORDA’s approach focuses on helping brands identify publishers that already influence their AI visibility and work with them to improve content structure and relevance.5. Why Mobile Acquisition Remains an Opportunity for Brands Beyond AI, Matthias highlights mobile as another area with significant growth potential.He explains that mobile is one of the fastest-growing areas within NYORDA’s business, but many brands still fail to properly track and market their apps.For many app-first businesses, this represents a missed opportunity.Better measurement and stronger acquisition strategies could help brands unlock additional growth.Listen to Find Out More AboutWhy affiliate marketing continues to grow despite changing consumer behaviourHow technology has transformed performance partnershipsWhy brands need to move beyond last-click attributionHow AI is changing search visibility and discoveryWhy publishers will play a key role in AI-generated recommendationsHow brands can measure influence across the customer journeyWhy mobile acquisition remains an underused opportunityEpisode Timestamps 01:30 – Matthias’ journey from Tradedoubler employee to CEO05:10 – Why affiliate marketing remains an undervalued channel06:11 – How data and technology transformed performance marketing08:00 – How partnership marketing is expanding beyond affiliates12:00 – The return of user journey reporting17:30 – Why NYORDA developed its AI visibility product20:25 – Measuring AI visibility and share of voice33:20 – The future of partnership marketing and AI36:00 – Why mobile acquisition remains a growth opportunityListen to the Full Affiliate Marketing Podcast Episode Affiliate marketing is entering a new phase where data, technology, and AI are changing how brands discover, measure, and work with partners.In this episode, Matthias Stadelmeyer shares his perspective on the evolution of performance marketing, the rise of AI visibility, and why publishers will continue to play an important role in shaping consumer decisions. To find out more on NYORDA and their market launch of EMNA AI, click HERE.Listen to the full episode to discover how brands can prepare for the next era of partnership marketing. Also, you can check out Affiverse’s Huawei/Tradedoubler webinar on revenue growth HERE.Interested in taking part in the Affiliate Marketing Podcast? Contact our team to find out sponsorships opportunities and how we can help get your brand seen and heard in front of the right audience - contact sales@affiverse.com for more information.Sign up for the Affiverse Newsletter at affiversemedia.comAlready subscribed? Share this episode with any affiliate, operator, or affiliate manager working to build trust in online gaming.Subscribe to the Affiliate Marketing Podcast on Apple PodcastsSubscribe to gain insights into scaling campaigns with accountability, sensitivity, and trust, even in the era of AI and automation.Click here to rate and review, scroll to the bottom, tap to rate with five stars, and select "Write a Review."Send me a text with your questions
