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The Affiliate Marketing PodcastAuthor: Lee-Ann Johnstone - Founder of Affiverse
We're on a quest to help the world do affiliate marketing, better. Join your host Lee-Ann Johnstone, CEO of Affiverse an award winning Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate and Performance Marketing. Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers and more to discover how digital and affiliate marketing is constantly changing. Hear how brands are building successful affiliate programs and driving consistent partner referrals and sales. Subscribe to hear exactly what it takes to launch, scale and grow a successful affiliate program in this fast moving digital age. Enjoying what you hear? Dont forget to subscribe for more thought-provoking insights and industry-leading content delivered straight to your inbox. Visit https://www.affiversemedia.com/newsletter-sign-up/ to get started.Visit www.affiversemedia.com for more great content or discover our AMPP (Affiliate Manager Performance Program) training program for affiliate program managers who want to launch, scale or grow affiliate marketing programs in under 90 days! Need help with your Affiliate Program? Want to launch an affiliate program successfully? Talk to our agency team and find out how our consulting and account management services and how we can help you drive consistent sales for your business! >> Book a free call HERE: https://affiversemedia.com/contact/ Language: en-gb Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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The Five Step Flywheel for Growing a Successful Partnership
Episode 11
Wednesday, 1 October, 2025
Building successful affiliate partnerships isn't just about sending cold emails and hoping for responses. In this episode, Lee-Ann sits down with Leanna Klyne, Affiverse's Head of Agency and an 18-year veteran of affiliate marketing, to reveal the exact five-step framework their agency uses to build lasting partnerships that actually convert. This isn't theory—it's the battle-tested system they use daily to connect brands with high-performing affiliates, and they're sharing it all, from LinkedIn profile optimisation to why your first email line is make-or-break.Talking points include:The five P's flywheel: Profile, Pitch, Publish, Productise, and Partnerships—and why each stage builds on the last.Why 120+ daily emails mean your cold outreach needs to hook affiliates in the first line or get deleted.How to segment onboarding experiences by affiliate type and generation (Gen Alpha, Gen Z, and Millennials don't communicate the same way).Listen to find out more about: The exact tools Affiverse uses in their agency (hint: reach out on LinkedIn for the "MoFo tools list")Why Leanna keeps partners in her database for years, and how one four-year-old relationship just delivered results on a new programThe Nike approach to becoming an industry voice: just do it, and post consistentlyKey segments of this podcast and where you can tune in to go direct: [13:25] The cold email problem: breaking through 120+ daily emails and why your first line is everything[19:48] How to become a trusted industry voice through authentic publishing and thought leadership[38:33] The one action to start today if you want to attract affiliates instead of chasing themOur thanks go to Mate Affiliates as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.Send me a text with your questions
