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NC F&B PodcastAuthor: North Carolina Food & Beverage
Hospitality industry veteran Max Trujillo goes behind the scenes of North Carolina's thriving food and beverage culture. On the NC F&B Podcast, you'll hear from local chefs, sommeliers, distillers, farmers, brewers, and the whole colorful cast that makes up the state's culinary scene. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Tree Time Tales: Hops to Hemp
Episode 32
Thursday, 6 August, 2026
Host Max Trujillo returns to the North Carolina Food and Beverage Podcast after a five-week break and a new role at Northridge Country Club, reuniting with Sara Abernethy and chef Bobby McFarland (with deep ties to Wye Hill Brewery) to focus on their new venture, Tree Time THC seltzers. They frame THC drinks as a social alternative—not a replacement—for alcohol, discuss who's buying them (non-drinking younger folks, exhausted parents, even their own parents), and break down dosages (5 vs. 10 mg) and flavors, including seasonals like Cherry Blossom Lemongrass and a new "Transfusion" golf drink. They explain production using hemp-derived THC nanoemulsions from California, emphasize responsible consumption, and warn that a pending NC bill could effectively ban the category by limiting THC to 0.4 mg per container, urging "regulate, don't ruin" advocacy and consumer outreach. The NC F&B Podcast is produced, engineered and edited by Max Trujillo of @Trujillo.Media For inquiries about being a guest, or to sponsor the show, email max@ncfbpodcast.com
