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B2BaCEO (with Ashu Garg)Author: Foundation Capital, Ashu Garg
B2BaCEO is the show about how to scale your enterprise startup and how to grow from founder to CEO. Hosted by Ashu Garg, general partner at Foundation Capital. Subscribe to the newsletter here: https://ashugarg.substack.com/ Language: en Genres: Business, Entrepreneurship, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The case for context graphs | Aaron Levie (Co-founder & CEO, Box)
Episode 61
Friday, 20 February, 2026
Aaron Levie has been on the podcast twice before. After we published our context graphs thesis, he wrote a response - so we invited him on to continue the conversation. A context graph is institutional memory for how an organization actually makes decisions: not how the process doc says it should, but how it works in practice. Enterprise software is very good at recording outcomes - the final price, the approved discount, the escalated ticket - but not the reasoning behind them. Which exceptions applied? What precedent mattered? Who approved what, and why? We call these missing records decision traces. Over time, they accumulate into a context graph: a living, queryable map of how an enterprise actually makes decisions, stitched across systems and time so precedent becomes searchable. We think the companies that capture that layer will define the next generation of enterprise software. Aaron read the piece and joined us to push it further. We get into how the services as software opportunity unfolds as agents scale, and what it actually takes to move them out of the sandbox and into production. Chapters: 00:00 Intro: Aaron’s third time on the podcast! 00:43 What is a context graph? 01:35 Aaron’s take: this won’t be zero-sum 04:10 Why systems of record may become more valuable in a world with 100x more agents 05:26 The difference between data and context 06:28 The moat incumbents have: workflow wiring, permissions, access controls 10:35 Which functions are most vulnerable to disruption 15:43 The trillion-dollar greenfield: high headcount, exception-heavy workflows 16:20 Ops as a wedge: RevOps, DevOps, SecOps, and glue work between systems 19:27 How PlayerZero is building context graphs for real engineering workflows 20:48 Is permissioned inference possible? 21:27 “Agents can’t keep secrets”: why access controls are so important 27:45 What Box is building 29:33 Multimodal context: screenshots, audio, and video 32:50 Why vibe coding won’t change the software industry’s power-law 35:03 Aaron’s advice to founders
