 |
The Next 100 Days PodcastTake your business to the next level Author: Kevin Appleby & Graham Arrowsmith
The Next 100 Days Podcast is a leading UK business show. Through this podcast, Kevin and Graham reveal strategies you can use to improve your business and take it to the next level. In addition to featuring their own advice, Kevin and Graham host amazing guests from across the business world. Often the guests are successful, but lesser-known business owners and entrepreneurs, enabling the show to bring fresh content and stand out from many of the US based business shows. Graham and Kevin believe that business change comes about when a business owner focusses on just one thing that will make a real difference to his business. That might be product development, a new product launch or a marketing campaign. Focussing for less than 100 days, or focussing on too many things generally won't deliver the results you need, Equally, its difficult to maintain effective focus for much longer than 100 days without re-assessing priorities. The Next 100 Days Podcast is your source to learn how to move your business forward, with practical advice and guidance that you can put into action and make a difference in your own organisation within the next 100 days. Language: en Genres: Business, Investing, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
#521 Phil Treagus-Evans - Human First Marketing
Episode 521
Thursday, 16 April, 2026
Graham, Kevin, and Phil discuss Phil's new book "Human First Marketing", which aims to address issues like ad desensitisation, homogenised content, and the modern consumer's desire for authenticity. Phil explains his motivation for writing the book and the key principles behind the "human first" approach.Summary of PodcastComparing old vs. new marketing tacticsGraham, who has been in marketing since the 1970s, acknowledges that some of the issues Phil raised have been around for a long time. The group discusses how marketing has evolved, with AI and automation playing a bigger role, and the need to find the right balance between efficiency and maintaining a human touch.Implementing "human first" marketingPhil outlines three key steps for implementing a "human first" marketing approach: 1) Deeply understanding the target audience, 2) Making the company's leadership and team more visible and accessible, and 3) Deploying an "employee advocacy" program to leverage the reach and influence of a company's own employees.Debating the marketing "funnel" vs. "pinball" modelThe group debates the merits of the traditional marketing funnel model versus Phil's "pinball" concept, where customers bounce around non-linearly. They discuss the pros and cons of each approach and how to best adapt to the reality of modern, fragmented customer journeys.Recap and next stepsThe group wraps up the discussion, acknowledging the value of the "pinball" concept and the importance of challenging assumptions. They express interest in exploring the ideas further, potentially by bringing in other marketing experts like Flint McLaughlin.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham also provides an Answer Engine Optimisation solution to get your website in shape to be found by LLMs.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
