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Thought Leaders... But LofiAuthor: PALA
Bringing you the speeches that changed the world but lofi. Drift off and enjoy these chill vibes to expand your mind to. Language: en Genres: History, Music, Music Interviews Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Steven Jobs "Think Different" Marketing Presentation
Episode 6
Friday, 7 August, 2020
As Apple was failing in the mid 1990’s, Steve Jobs came back to the company to try to turn things around. And he did in a major way. One of the first priorities for Jobs was to re-introduce Apple to the market. This rebrand was a critical part of the equation for success because it set Apple on the right track during a time when it desperately needed leadership. The “Think Different” campaign was launched as a result. In this internal speech given to the team by Jobs himself, he outlines the strategy and goals of this campaign, as well as the thought processes behind it. It’s a rare and interesting look at what went into creating such a massive and successful brand.
