Mastering Rod Building

Author: Bill Falconer

Discover the art and craft of rod building with host Bill Falconer. Get insider tips from experienced rod builders, industry insiders, and experienced anglers on building custom fishing rods with the latest trends. Learn how to match technique-specific fishing rods with different fishing conditions and how to maintain and repair them.
Be a guest on this podcast

Language: en-us

Genres: Education, How To, Sports, Wilderness

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Get all podcast data

Listen Now...

The Flex Coat Legacy and Its Next Chapter with Foundation Outdoor Group
Monday, 1 September, 2025

In this episode of Mastering Rod Building, host Bill Faulkner welcomes two pivotal guests: Roger Seiders, the legendary founder of Flex Coat, and Brooke Oliva, president of Foundation Outdoor Group—the new stewards of the iconic brand. After nearly five decades at the helm, Roger reflects on Flex Coat’s origins, its impact on the rod building community, and the personal journey that led to this major transition.Brooke Oliva shares how Foundation Outdoor Group came to acquire Flex Coat, what drew them to the brand, and their commitment to preserving the trusted formulas and equipment that have become industry standards. Together, they discuss the seamless handover, the importance of maintaining quality and consistency, and exciting plans for future innovation—including updates to Flex Coat’s renowned tools and the introduction of new products.Listeners will hear behind-the-scenes stories from Roger’s entrepreneurial journey, insights into the evolution of rod building, and what the next generation of builders can expect from Flex Coat under its new ownership. Whether you’re a longtime Flex Coat user or new to the craft, this episode offers a heartfelt look at legacy, stewardship, and the enduring spirit of the rod building community.Mastering Rod Building is brought to you by Anglers Resource — your source for genuine Fuji Tackle components.