Let's Talk Loyalty

Author: Paula Thomas

Lets Talk Loyalty is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/
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Language: en

Genres: Business, Marketing

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How Landmark Reimagined Loyalty: The Shukran Program Story (#726)
Episode 726
Wednesday, 26 November, 2025

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.In this episode of Let's Talk Loyalty and Loyalty TV, we sit down with Aoun Raza and Emily Ong from Landmark Group’s Shukran program, one of the GCC’s most successful loyalty programs with over 14 million active members.They also discuss Shukran’s program revamp, its impact on engagement, and strategies for building lasting loyalty.Hosted by Lisa Brightwell.Show Notes:1) Aoun Raza2) Emily Ong 3) Landmark Group4) How to Lead in Product Management by Roman Pickler - Book recommendation 5) Never Lose A Customer Again by Joey Coleman - Book recommendation