Let's Talk Loyalty

Author: Paula Thomas

Lets Talk Loyalty is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/
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Language: en

Genres: Business, Marketing

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My RYOBI: Building Loyalty That Lasts with Data, Personalisation & Progress Over Perfection (#755)
Episode 755
Wednesday, 18 March, 2026

This episode is also available in video format on www.Loyalty.TV.Join Locky Wright as he shares how the My RYOBI program turns customers into loyal fans.From data-driven personalisation and AI-powered recommendations to winning back customers and breaking down organisational silos, Locky reveals the secrets to delivering real impact. Learn why progress over perfection, simplicity, and measurable value are key to lasting loyalty.Hosted by Carly Neubauer Show Notes:1) Locky Wright2) My RYOBI 3) TLDR - Article Recommendation4) This is Marketing - Book Recommendation