 |
ClarityConnectsAuthor: clarityconnects
The ClarityConnects podcast explores the human essence in brands covering topics on branding, business, and marketing. Your host is Touseef Mirza. Language: en Genres: Business, Marketing, Society & Culture Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
The employee is now the customer -- Anne Erhard
Episode 19
Tuesday, 18 January, 2022
We have always focused primarily on customers as the main group for our branding and marketing efforts…well those times are changing. On this episode of the ClarityConnects podcast, Anne Erhard, EVP for Social Impact & Sustainability at Edelman, shares recent research that demonstrates the importance of the belief-driven employee who have become the main stakeholder for a thriving business, and how employees now carry the power to influence their CEOs to a greater level of responsibility to stand up for what’s right. Resources from this episode: - Edelman - Belief-driven Employee
