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The Marketing MatrixAuthor: Lisanne Murphy
Are you an online entrepreneur, wading through the bottomless sea of experts and amateurs dishing out large servings of (mis)information. Knowing what will actually make a difference in your business and how to implement the gems requires more time than any of us has! Join Lisanne Murphy, social media agency owner and secret tactic adventurer, as she uncovers the best entrepreneurial minds to demystify the nitty-gritty marketing secrets that make all the difference in actual businesses. These strategies deliver the perfect cocktail of behavioral science and street smarts that are changing the landscape of dream customer definition, message crafting, offer creation, Dream 100 activity, content creation, sales conversion, and traffic profitability. Listen in as she puts these tactical and tangible tools to the test in her own agency and pulls back the curtain to reveal the path to becoming an online legend. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Bridging Borders: Leadership Across Cultures with Rashmi and Suren Kapse : TMM 153
Episode 153
Wednesday, 4 March, 2026
SummaryIn this episode of The Marketing Matrix, we explore the nuances of intercultural leadership and global business growth with Rashmi and Suren Kapse, founders of Apt Culture. They share their journey into leadership development, innovative strategies for navigating US-India business dynamics, and the transformative role of AI in executive coaching. The discussion covers the importance of cultural understanding, relationship-building, and leveraging AI for leadership success. Rashmi and Suren offer valuable insights for leaders and business owners seeking to expand their influence across borders. Takeaways Rashmi and Suren Kapse are experts in intercultural leadership and founders of Apt Culture.They emphasize the importance of bridging communication gaps between US and India corporate cultures.AI is revolutionizing executive coaching and leadership development.Building long-term, trust-based client relationships is crucial for success.Their upcoming book explores cultural dimensions and AI's impact on leadership.Strategies for growing a consulting practice include leveraging social media and relationship-building.Personal insights on balancing business and personal life as a couple working together. Chapters00:00 Introduction & episode overview02:00 Meet Rashmi and Suren Kapse: Intercultural leadership experts03:44 Rashmi's background in global talent development05:00 The creation of Apt Culture and their business journey06:33 Transitioning from startups to large corporations09:00 Bridging US and Indian markets10:50 Cultural differences in corporate communication styles13:18 Challenges in US and India workplaces14:46 Intercultural communication during mergers17:35 Reactive vs. proactive intercultural strategies18:37 Strategic outreach and relationship management22:15 Upcoming book and AI-powered leadership tools25:23 Importance of relationship-building26:48 Personal reflections on working together32:54 Future initiatives and AI integrations36:27 Generative AI in coaching40:43 Balancing work and personal life44:21 Children's perspective on their partnership46:00 Final thoughts on collaborative success FOLLOW RASHMI & SUREN!www.aptculture.comhttps://www.linkedin.com/in/suren-kapse/https://www.linkedin.com/in/rashmi-kapse/✅ IF WE WORK TOGETHER, YOU’LL GAIN:➤ Enhanced intercultural communication and leadership skills.➤ Strategies for building trust-based client relationships.➤ Insights into leveraging AI for executive coaching.➤ Tailored solutions for navigating US-India business dynamics. ✅ WHY IT WORKS:This isn't just another leadership program; it's a partnership focused on results. We use cultural insights, AI, and relationship-building to make strategic decisions that elevate your leadership and business. ✅ WHAT’S NEEDED TO WORK TOGETHER:➤ A commitment to intercultural growth and development.➤ Openness to innovative strategies and AI tools.➤ A desire to enhance leadership presence and authenticity. ✅ READY FOR THE NEXT STEP?👍 If you're ready to transform your leadership approach, let’s talk. Schedule a call with us below to get started.👉 Schedule a call See you next week on The Marketing Matrix!
