 |
The Pulp Writer ShowAuthor: Jonathan Moeller
Hosted by Jonathan Moeller (author of the FROSTBORN and SEVENFOLD SWORD fantasy series and the SILENT ORDER scifi series), the Pulp Writer Show discusses how to write, format, publish, and sell your novel. Sometimes there are jokes. Language: en Genres: Arts, Books, Business, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
Episode 299: Draft2Digital Account Changes & Embracing The Grind For Writers
Episode 299
Monday, 20 April, 2026
In this week's episode, we discuss the recent changes for new accounts at Draft2Digital, and talk about how there is no magic pill for success for writers. This coupon code will get you 25% off the ebooks in the Malison series at my Payhip store: MALISON2026 The coupon code is valid through April 27th, 2026. So if you need a new ebook this spring, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 299 of The Pulp Writer Show. My name is Jonathan Moeller. Today is April the 17th, 2026 and today we are discussing Draft2Digital account changes and how writers need to embrace the writing grind. Before we start on that, we will have Coupon of the Week and an update on my current writing, publishing, and audiobook projects. First up is Coupon of the Week, and this week's coupon code will get you 25% off the ebooks in the Malison series at my Payhip store. That code is MALISON2026. This coupon code is valid through April the 27th, 2026. So if you need a new ebook for this spring, we have got you covered. And now an update on my current writing, publishing, and audiobook projects. I'm pleased to report that Blade of Wraiths, the fourth book in the Blades of Ruin epic fantasy series, is finally done. You can get Amazon, Barnes & Noble, Kobo, Google Play, Apple Books, bookshop.org, Smashwords, and my own Payhip store. It has been selling strongly, so thank you all for that and I'm glad I was finally able to get it out into the world despite delays. Now that Blade of Wraiths is done, my next main project will be Dragon-Mage, which is the sixth book in the Rivah Half-Elven Thief series, and I'm about 29,000 words into it. I think it will be about 80,000 words, give or take. So I'm hoping to have that out in May, if all goes well. In audiobook news, the fifth book in the Rivah series, Wizard-Assassin, is now out in audiobook. You get it at Audible, Apple, Amazon, Chirp, Google Play, Kobo, and all the other usual audiobook stores. In other audiobook news, Cloak of Illusion is being recorded by Hollis McCarthy right now and Brad Wills will start recording Blade of Wraiths on Monday, if all goes well. So that is where I'm at with my current writing, publishing, and audiobook projects. Good progress all around. So it's nice to have a good progress update there. 00:02:00 Barnes & Noble/ Draft2Digital Changes Now, before we get to our originally planned main topic, we will pause to address a news item. A few people ask what I thought about recent changes that Barnes & Noble and Draft2Digital made for self-publishers. If you're outside of Indie Author World and haven't heard of any of this, the gist is that Barnes & Noble is putting new restrictions on indie author accounts and Draft2Digital is now charging a one-time $20 fee for anyone opening account and an annual $12 fee on any accounts that make less than $100 a year on the platform and if you make more than $100 a year on the platform, the yearly fee is waived. Now, as you can expect, there was a good deal of consternation about this online, especially among indies with only one or two books who might not make $100 a year from their books. So what is my opinion on this? My opinion is threefold. First, it's unfortunate they had to do this. In a more optimum world, they would not have had to do this, but I suspect they were forced into it due to circumstances. And because of that, number two, it is inevitable that something like this was coming along because number three, the reason this happened was the overwhelming flood of AI generated slop from scammers. The ultimate source of the problem, as is the ultimate source of many recent problems in the world, is generative AI. A small number of scammers are generating enormous quantities of AI generated slop books and uploading them to the publishing platforms. We're talking like tens of thousands of books a month or even a week, and the books are absolutely low effort as well: AI generated gibberish text, AI generated cover, and then thrown on the store. Since I wrote this podcast script, James Blatch of Self Publishing Formula put out a Substack stack article on it, and he mentioned that he was talking to someone from Draft2Digital. He mentioned an example of the kind of low quality slop books they're dealing with. Last year when US political activist Charlie Kirk was murdered, within hours, several nonfiction books on the murder appeared on the stores, and these books were essentially either copy and pasted Wikipedia summaries or AI generated books on the topic that, as you might expect since it was a very recent event, contained no useful information whatsoever. The scammers were just hoping that to take advantage of a contentious current event and make a few bucks along the way. Now imagine this multiplying tens of thousands of times over every single day, and that is the scale of the problem. Now, this has always been a problem with self-publishing, especially with Kindle Unlimited, but AI takes it to an industrial scale. With some basic LLM knowledge, you can automate the entire thing. The figures I've heard are that something like 70 to 75% of new submissions to Draft2Digital in the last year have been AI generated scam books of that nature. Now, obviously this is not viable in the long term and is an existential threat to the platform, so something had to be done. Amazon already took some steps in that direction by limiting accounts to only three uploads a day, so it was inevitable that the other platforms would have to follow suit. Now, the best way to reduce scams is to increase friction. That's why it's sensible to lock your front door and your car. If someone really, really wants to break into your house or car, that's not going to stop them, but a locked door will deter lots of casual thieves or junkies who are strolling around looking for low risk things to steal. In the same way, these changes won't stop the problem of AI generated slop books, but it will help [make] the problem more manageable by increasing friction. So it's unfortunate that these changes have to happen, but I suspect something like this was inevitable, and I also strongly suspect that more of this will be coming. I think eventually we're going to end up with a per book publishing fee, like $10 per title, [which] while unfortunate, would severely reduce the financial viability of these scams, but perhaps we'll be fortunate enough that the era of free and low cost generative AI is going to collapse before that happens. The economic signs are increasingly pointing in that direction with the various AI providers hiking prices in the last few months, and scamming with AI becomes a lot less attractive when you're spending thousands of dollars a week on tokens. Ultimately, in my opinion, the villain here is not Draft2Digital and it's not Barnes & Noble, but the villain is the AI companies who have very recklessly and irresponsibly pushed this highly destructive and often useless technology out of a combination of messianic hubris and old-fashioned greed disguised as self-righteous altruism, much like the crypto and NFT advocates before them. I've said before that I think the primary problem with LLM based AI is that it comes with a whole lot of negative results and virtually no positive ones. The changes of Draft2Digital and Barnes & Noble are yet another example of AI creating negative outcomes and no corresponding benefits. But thankfully, it is not all gloom and doom. It's heartening to see how increasingly unpopular AI is becoming with the general public, with shutting down data center construction projects becoming a hot issue in local US politics. I think the best outcome for the entire mess created by AI technology would be for using it to become as socially unacceptable as, for example, smoking in front of small children or placing bets on a dog fighting ring. 00:07:15 Main Topic of the Week: There is No Magic Pill For Writers Now our other main topic of this week, how there is no magic pill for writers and writers should embrace the writing grind. A while back, I was watching a sports documentary and one of the athletes said that when she was asked for advice from those just starting the sport, she would happily share her routines with these competitors because she knew that most people lacked the work ethic necessary to complete them for any length of time. She lamented that all people wanted was a magic pill and that there was no magic pill for success in her sport. And I think the same thing is true of writing and publishing. People want a magic pill to land on top of the bestseller list right away and make lots of money instantly. The truth is for any kind of lasting success, there isn't that magic pill. Most writers make money by persistence instead of trickery. In this episode, I will give you five of the most important things you need as a writer in order to succeed in publishing your work. I can't give you a magic pill, but like that athlete, I can give you my routine. I've mentioned these tactics before in this podcast, but I wanted to collect them all in one place as a starting point of advice for working hard for that magic secret to success. #1: Work hard. You might hear stories of writers only working an hour or two a day, but the reality is that prolific authors are working far more than that. Only a handful of writers can make a full-time living publishing one book every few years. The rest of us are writing as much as possible and getting out books at least a couple of times a year, if not more. Times have changed. In a saturated entertainment industry, people are quick to forget and move on to the next thing. Website algorithms reward authors who put out new content frequently. So to be able to be a full-time writer, I do work typical workday hours, but I also do some work in the morning before I actually start, and then some in the evening as well, though of course that can be modified based on the needs of the day. I also do some work on weekends. I don't work all day on the weekend, but I do try to get at least a thousand words in and any administrative stuff wrapped up on the weekends. And I try to avoid long vacations, partly because I don't want to miss that much work and partly because I don't really enjoy long vacations. I'm not much of a traveler, I have to admit. This is generally more work than in a typical office setting. Especially around tax time, there's also its own share of a boring administrative paperwork that needs to be done. #2: Don't mistake what working hard is or where you should focus your effort. I've talked a lot about the perils of writing adjacent activities on this podcast, meaning things that feel like productive work but aren't. For example, some authors spend hours a day on social media and feel like they're marketing, but really they're just posting an echo chamber of other authors or getting themselves upset by doom scrolling and calling it keeping up with the news or research. They are as mentally drained as if they did hours of productive work, but unlike productive work, they have nothing to show for it. Writing adjacent activities have to be tightly controlled and managed because the majority of your work time should be spent writing and/or editing. Distractions like these writing adjacent activities can take up an entire day if you let them. I keep to a pretty rigid schedule, planning my breaks throughout the day. #3: When possible, do the publishing yourself. Don't rely on sketchy publishing services or vanity presses asking for thousands of dollars to help publish your book. Despite all the outrage over the Draft2Digital's change, $12 a year is still pretty reasonable compared to some of the outrageous fees that these vanity publishers charge. It's worth taking the time to learn how to format and publish books yourself. There's an abundance of free tutorials or low cost ones from reputable sources that can teach you how. It's better to spend time than money and then you have the skill forever. That is one writing adjacent activity that is absolutely worthwhile. Don't wait for the approval of an agent or spend years chasing one down. You can put your book out yourself. By doing it yourself, you have complete creative control, keep all the profits, and get to decide what you publish next. There's a reason that many authors return to self-publishing after accepting a contract with the Big Five publishers in the US. #4: Manage your expectations. The fact is that some genres sell more than others, especially in ebook form. For example, children's picture books are one of the toughest categories for indie publishers, especially as it fills with AI generated slop replacing illustrators. Children's books, technical books, and very specific nonfiction is simply harder to sell than romance, fantasy, or other kinds of fiction. Most authors don't have a massive success with their first book and find that their sales increase gradually over time. Don't expect to become the next indie success mega success story on your first time out. #5: Be willing to change. The beauty of being an indie author is that you have access to a lot of real time data about your books. If you are seeing a lot of clicks on your ads but few purchases, it's best to try changing your book's cover or blurb before giving up on it entirely. If the search results for your book on Amazon don't match your book at all, it's best to tweak the categories and add in some negative targeting to your ads. There's a saying that the best thing you can do to sell your book is to write the next one in the series, and I have found that to be very true myself. If the book isn't an instant success, it might be better to put out the next one instead of endlessly tweaking the first one. #6: Keep going. Most people can work hard for short bursts of time. The real challenge is to work hard over a sustained period of time, especially if there isn't an immediate reward for it. There is something of the same challenge in exercise and eating healthy too in that you don't usually see immediate results. You have to do it consistently for several weeks or months before you start seeing results. The truth is, most writers are not an overnight success or even a success after a year or two of writing. I wrote for years before my first book got published in 2005. Even after my first book was published and didn't sell well (I think my royalties could have bought me a combo from Burger King). It took years of writing and rejection from publishers before indie publishing became viable, and I was finally able to make money from my unsold novels. If I hadn't kept going, I wouldn't have been able to have those books ready when the opportunity of self-publishing began to lead to actual money. So keep going. Even if your first draft is not your liking, even if your first book you put out doesn't sell, even if you feel frustrated, the best thing you can do is just keep going. In short, ignore the influencers who have advice for becoming an instant bestseller, usually by throwing lots of AI produced slop onto bookselling sites. Taking the easy way out is not a long-term strategy. There is no magic pill that leads to selling over two million books over 15 years like I have done (not to toot my own horn about that, so to speak), but I think that shows the results of effort applied consistently over time for a long period of time. So if you want to be a writer, get to work. So that is it for this week. Thanks for listening to The Pulp Writer Show. I hope you found the show useful. Next week will be our 300th episode. Talk about effort applied over time, right? So be sure to tune in next week for the 300th episode because we're going to have a special giveaway for that. A reminder that you can listen to all the back episodes of this podcast on https://thepulpwritershow.com. If you enjoyed the podcast, please leave your review on your podcasting platform of choice. Stay safe and stay healthy and see you all next week.
