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The eComm Growth ShowAuthor: Robby Switzer, Daniel Stafford, & Brittany Ashton
The eCom Growth Show helps Shopify brand owners cut through the chaos and scale to 100K monthswithout burning out. Hosted by Brittany Ashton with Robby Switzer and Daniel Stafford of Shopanova and Bloom, each episode brings real talk, simple strategies, and stories that fuel freedom. https://shopanova.com/ Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Why Your “Ad Problem” Isn’t An Ad Problem
Episode 13
Tuesday, 25 November, 2025
When scaling screeches to a halt...Most founders think they have an ads problem, so they tweak targeting, switch agencies, swap creatives.However, more often than not, the problem lies elsewhere and simply isn’t on your radar.In this episode, Robby and Brittany break down the five foundational pillars that actually make your ads work. From margins that give you oxygen, to AOV that supports real ad spend, they walk through what needs to be dialed before you try to “scale harder.”They also talk about the mindset shift from “I just need more sales” to “I’m building a base of raving fans,” and why trying to look like a big brand is usually the thing holding small brands back.You’ll hear real client stories about raising prices without killing conversion, simple tweaks that instantly boosted AOV, and how authentic brand voice outperforms generic, polished marketing.In this episode, you’ll learn:Why healthy margins are the oxygen of your business and how to actually improve themHow to think about AOV so your ads have a real chance of being profitableHow repeat purchases and email turn survival mode into predictable growthWhy copying “big brand” aesthetics kills your uniqueness and what to do insteadHow loving your own products and showing up as yourself can become your unfair advantageIf you feel like you’ve “tried everything” with ads and nothing sticks, this is the episode that shows you what to fix under the hood.👉 Follow us on Instagram for more: @_shopanova_👉 Ready to scale smarter? Watch our free training here: https://go.shopanova.co📌 Subscribe for more insights on e-commerce, business growth, and building a life of freedom.
