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Customer Experience (CX) ManagementBI Norwegian Business School Author: Prof. Anders Gustafsson and Assoc. Prof. Carlos Velasco
This is a podcast series by Prof. Anders Gustafsson and Assoc. Prof. Carlos Velasco, at BI Norwegian Business School, about topics related to customer experience (CX) management. Hosted on Acast. See acast.com/privacy for more information. Language: en Genres: Business, Education, How To, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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E46 - Manipulation in marketing
Episode 46
Monday, 4 August, 2025
In this podcast, Carlos Velasco interviews Maria Arango-Kure about her work on manipulation in marketing. This interview is based on this article: Arango-Kure, M., & Garz, M. (2025). Manipulation: An integrative framework of unethical influence in marketing. Journal of Business Research, 197, 115476. Hosted on Acast. See acast.com/privacy for more information.
