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The Food MentorAuthor: David J Burns
For those of you who know me, you would know I love working in this wonderful food industry, but I also love talking about it!The Food Mentor Podcast unravels innovative, insightful and insprirational stories from individuals and businesses from the food industry. If you are interested in developing or growing a food or beverage brand/business or you are a retail, food service, hospitality, distribution company or even a food industry service provider, then we have you covered. One thing is for sure when listening to The Food Mentor podcast, you will always meet someone interesting (virtually) and learn something new - guaranteed! Language: en-au Genres: Arts, Business, Entrepreneurship, Food Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Episode #38 David Burns chats through the holy grail of developing a new brand or product range.
Thursday, 12 February, 2026
In this episode of the food mentor podcast I chat through “The Holy grail of developing a food or beverage product”. It’s no secret that there are thousands of new brands and products launched every year.There are key reasons why some find success and enjoy rapid growth and many really struggle.Having enjoyed partnerships with key high growth brands in recent years I talk through 8 key elements of reducing the risk of failure and optimising the chances of success.If you send me your email address david@djbfoodgroup.com I’ll email you a short ebook “the holy grail of developing a new brand and product range”. It’s high level, very simple (it may even be obvious to some) but I think it’s helpful if you are on a new product range or new brand development journey. I hope you enjoy this episode of the food mentor podcast. Meet David J Burnshttps://m.youtube.com/watch?v=tZKvu9FOjMwDavid is the founder of DJB Food Group and Creme design helping manufacturers, brands and entrepreneurs develop innovative new products and brands and then distribute into retail. In 2025 David’s clients will have achieved $200 mil in retail sales from brands and product ranges we have developed in the prior 24 months. Reach out for a chat anytime!https://www.djbfoodgroup.com/David also conducts strategy workshops as well as key note speaking engagements. Would you like to be a guest on our show or sponsor an episode to reach your target audience? We have enjoyed 60,000 podcast downloads with listeners in 370 cities across 68 countries. Connect with us anytime david@djbfoodgroup.com +61427034412
