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The Influential AdvisorAuthor: Paul G. McManus
Are you a financial advisor looking to stand out as an influential leader and attract the clients you truly want to serve? Youre in the right place. Each episode of The Influential Advisor Podcast explores the art of authoritative positioninggiving you actionable strategies to amplify your expertise, elevate your practice, and become the go-to authority in your market. Join Paul G McManus and industry insiders as they share proven tactics, inspiring success stories, and insider tips to help you lead with influence, build enduring trust, and take your advisory practice to the next level. If youre ready to move beyond the noise, define your unique value, and grow your business on your own terms, this podcast is for you. Welcome to The Influential Advisor Podcast, where high-impact advisors learn to rise above the rest. Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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074: "From 4,000 Stalled Words to Bestseller: The "Beyond Break Even" Success Story"
Monday, 24 March, 2025
In this inspiring episode, we sit down with Russ Gaiser and Mike Hoeflich, financial advisors and authors of the bestselling book "Beyond Break Even." Discover how they transformed their stalled manuscript into a #1 bestseller in five categories in just six months, and how their book has opened unexpected doors for their financial practice. Whether you're a financial professional considering authorship or someone who's stuck on a creative project, this conversation offers valuable insights on the power of following a proven process.WHAT YOU'LL LEARNWhy even knowledgeable experts struggle to turn their expertise into published booksThe critical turning point that took Russ and Mike from 4,000 stalled words to bestseller statusHow publishing a book changes client perception without changing your actual expertiseThe unexpected business opportunities that emerged after publicationWhy "commitment trumps interest" in the book publishing processThe value of following a proven system rather than trying to reinvent the wheelKEY QUOTES"We probably got about 4,000 words in and we just stalled, because we didn't really have a strategy." - Russ"It's been so rewarding beyond measure." - Mike"We've always told people if it's not broke, don't fix it in our business... And it's funny when Paul talked about one of the strategies of launching the book, I'm thinking, 'there's no way I have time to do all that.' And I said, 'no, Russ, take your own advice, do not deviate from the process.' And so we didn't. And it was completely incredible." - Russ"I'd break it down like this, the two words interested or committed. And we've been just so committed to this, like the excellence of retirement income planning." - RussRESOURCES MENTIONED"Beyond Break Even" - Bestselling book by Russ and Mike"The Short Book Formula" - Paul's book on the publishing process"The Efficient Advisor" podcast with Libby GreiweABOUT OUR GUESTSRuss Gaiser and Mike Hoeflich are financial advisors specializing in retirement income planning. With decades of combined experience helping clients secure their financial futures, they recently channeled their expertise into the bestselling book "Beyond Break Break Even," which reached #1 in five categories. NEXT STEPSIf you're a financial professional interested in publishing your own book, visit www.theshortbookformula.com to learn about our proven process for turning your expertise into a published book in 6-12 weeks.Claim your free audiobook copy at: www.theshortbookformula.comSupport the show
