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Escape Your Limits & LIFTSAuthor: Matthew Januszek
LIFTS: Every week, our intrepid hosts Matthew Januszek of Escape Fitness and Mo Iqbal of SweatWorks will discuss the breaking fitness industry news, providing their own perspective on the headlines whilst provoking thoughts and conversations. All delivered in a quick-fix, approximately 30-minute podcast. ESCAPE YOUR LIMITS: Inside the minds of fitness industry influencers. Find out what drives, fuels and motivates the leaders in health and fitness. Each episode of Escape Your Limits reveals the mental, physical and emotional ingredients involved in standing out above everybody else. Discover why successful people keep going when most people stop, and what keeps them going day after day. It's not about shortcuts for dreamers; these people prove that constant hard work fueled by the right frame of mind is what makes dreams a reality. Join Matthew Januszek, co-founder of Escape Fitness, as he delves into the mindset of leadership and success. Language: en Genres: Business, Health & Fitness Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Are the Biggest Fitness Brands Losing Their Grip on the Consumer?
Episode 142
Sunday, 20 September, 2026
Is the fitness industry still telling consumers what they want — or are consumers increasingly telling the industry what it needs to deliver? In this episode of LIFTS, Matthew Januszek and Mohammed Iqbal unpack some of the biggest stories shaping health, fitness and wellness. They discuss the questions being raised around wearable accuracy, how WeightWatchers has responded to the rise of GLP-1s, and why consumers using GLP-1s could represent an important opportunity for the fitness industry. They also look at the changing gym floor as value operators move towards more premium experiences and consumers become increasingly knowledgeable about specific equipment brands, training modalities and recovery. With new equipment companies building audiences through social media and digital-first strategies, Matthew and Mo ask whether some of the industry's established brands risk losing relevance with a new generation of consumers. Plus, they discuss new strength research suggesting consistency beats complexity, and why creating sustainable exercise habits could be more important than increasingly complicated programming. Are the biggest fitness brands still shaping the consumer — or is the consumer now shaping them? Chapters 00:00 Are Consumers Taking Control of Fitness? 00:44 The Biggest Stories Shaping the Fitness Industry 01:08 Can You Trust Your Wearable? 06:50 WeightWatchers, GLP-1s & the Fitness Opportunity 12:25 Why Value Gyms Are Going Premium 15:47 Is the Consumer Now Driving the Gym Floor? 19:23 Sponsor – Fitness On Demand 19:50 Are Single-Brand Gym Floors Becoming Outdated? 27:54 What's Happening With FitLab? 30:39 Why Consistency Beats Complexity in Strength Training 36:15 What Does the Future of Fitness Look Like? Sponsored by Fitness On Demand and EGYM Fitness On Demand: https://www.fitnessondemand247.com/ EGYM: https://egym.com/ 📩 Subscribe to the LIFTS Newsletter: https://www.liftspodcast.com/newsletter 🎧 Apple Podcasts: https://podcasts.apple.com/gb/podcast/escape-your-limits-lifts/id1321349827
