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"WhiskeyAnd DotDotDot"Author: ROBIN ROBINSON
Whiskey provides the backdrop of our lives and conversations. Live guests will pick a whiskey from my shelf, share a glass and talk about a few things, uh like...racism, sexism, white privilege, branding, a post-Covid world, parenting, generational fractioning, the myth of entrepreneurialism, religion vs. faith, the upcoming election...you know, shit you talk about when you're drinking whiskey. Episodes are available now from multiple podcast platforms. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Whiskey And...Brand Evolution
Monday, 8 March, 2021
What can we learn about creating and maintaining a brand from an ice cream shop? Well, namely, Conrad's Ice Cream Parlor been around for 90+ years and its under the stewardship of its third generation, JJ Kraktus. JJ picked 2 particular Scotch single malts, a Glenmorangie and a Glen Garioch, and after a few drinks in the midst of "all the glens", we discuss adapting and changing to the modern zeitgeist; what stays and what goes; an off-the-cuff remark that leads to an innovation; how Quality never goes out of style; and importantly, why love of what you do is the real driver of good business.
