Defi Podcast

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IP-Fi Revolution with Story Foundation’s Andrea Muttoni | DeFi Podcast #66
Friday, 6 June, 2025

In this episode of the DeFi Podcast, hosts Bill, JF, and Rhett sit down with Andrea Muttoni, President of Story Foundation, to explore how blockchain technology is revolutionizing intellectual property rights and creating the IP-Fi ecosystem. Andrea reveals how Story Protocol is tackling the $70 trillion IP market by making intellectual property programmable on blockchain. Key Topics: - Story Protocol's approach to programmable IP rights - The $70 trillion intellectual property market opportunity - IP-Fi: applying DeFi primitives to intellectual property - Music royalty tokenisation and yield generation - AI training rights and creator compensation - The emergence of community-built Hollywood-tier IP - Legal innovation through blockchain technology We also discuss Story's partnerships with Stability AI, the tokenisation of music royalties through projects like Aria Protocol, and how David Goyer's Emergence project is creating community-driven Hollywood-tier IP. Chapters: 00:19 Welcome Back to the DeFi Podcast 00:54 Market Update: Traditional and Crypto Markets 03:02 Conference Insights and Market Sentiments 10:30 Ethereum Foundation's New Initiatives 16:35 Introduction to Story Protocol 23:07 The Future of IP on Blockchain 29:59 Decentralized IP Attestation and Dispute Resolution 31:02 Challenges and Solutions in IP Management 31:52 AI's Role in IP and Content Creation 33:45 The Future of IP and AI Collaboration 38:53 Tokenizing Music Royalties and Beyond 42:20 Exploring New IP Asset Classes 49:34 Emergence: Community-Driven IP Creation 51:43 Business Model and Future of Story Protocol 54:09 Conclusion and Final Thoughts Follow Story Foundation: Website: https://story.foundation Twitter: @StoryProtocol Follow the Hosts: @Bill_Tanyeri @JFSaine @RhettShipp Disclaimer: Nothing discussed on this podcast constitutes financial advice. Please consult a professional investment advisor and do your own research before making any financial decisions.