 |
eCommerce MasterPlanhelping you solve your eCommerce Marketing and Growth challenges
Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance youre on the right track? Thats what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance youre heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process! This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
Listen Now...
How to Launch a New Product Range: Lessons from Beards & Daisies with Joy Young
Episode 522
Sunday, 22 December, 2024
Joy Young is the eCommerce and Marketing Manager at Beards & Daisies, sellers of plants and flowers. Founded in 2015, they now sell via their B2C Shopify store which does over 10,000 orders a month, wholesale customers like Dunelm, and have a team dedicated to looking after business customers for everything from corporate gifting and interior design to commercial installations. Hit PLAY to hear: Adding new products strategically Using a phased approach to product launches Investing in technology for project management Making sure teams work together Focusing on the customer and their needs Key timestamps to dive straight in: [06:28] Expanding customer base with frequently-purchased products. [08:52] Team structure and what they outsource. [13:33] Stagger launch phases for continuous promotional opportunities. [14:23] Prioritize action, iterate quickly, embrace imperfection. [18:10] Communication and feedback are key elements to success. [20:46] Houseplants becoming interior decor, not horticulture. [22:46] Listen to Joy’s Top Tips! Full episode notes here: https://ecmp.info/522Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
