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Retail RefinedAuthor: MarketScale
Retail Refined, hosted by consumer strategist Melissa Gonzalez, explores the forces reshaping consumer behavior, brand experience and commerce and what those shifts mean for the leaders building what comes next. Drawing on more than two decades of industry experience, Melissa brings a practitioners lens to conversations with the executives, founders and innovators shaping retail today, challenging assumptions and connecting the dots across strategy, technology, experience and growth. Language: en-us Genres: Arts, Business, Fashion & Beauty, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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From The Status Summit: The new rules of discovery from AI to IRL
Episode 1
Thursday, 5 November, 2026
Discovery is becoming less controlled — and more influenced by others.That was one of the threads that stood out in my conversation with Kelly Mahoney, CMO of Ulta Beauty, for our Conversations at the Status Summit series.As Kelly put it, beauty has been creator-led for a long time. The difference now is the scale and speed of influence — across creators, social, AI, retail and community.Brands can no longer put out a message and simply measure whether it worked.They have to be clear about who they are, what they represent, and then be willing to let others help carry that story forward.We also talked about AI-powered personalization, Gen Alpha, agentic commerce, cultural relevance, and what happens when discovery increasingly starts outside a brand’s own channels.First up in the series: Kelly Mahoney of Ulta Beauty.Retail Refined x Status Summit, in partnership with Statusphere.
