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Hollywood is DeadAuthor: Tyler Lockamy of Archetype Pictures
Hollywood is Dead (TM) is a podcast hosted by Tyler Lockamy of Archetype Pictures. Language: en-us Genres: Arts, Film Interviews, TV & Film, Visual Arts Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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12 // Self-Distribute Or Surrender Your Film an Update.
Thursday, 12 February, 2026
Send a textWhat happens when you finish a labor-of-love sci‑fi thriller and the industry that’s supposed to elevate it feels cold to the touch? We open the curtain on The Dresden Sun’s release and share exactly how we took control: touring independent theaters, designing a smart digital window, and building momentum with creators who believed in the work. No middlemen manufacturing “marketing spend,” no vanishing receipts—just a focused plan to get a Christina Ricci–led indie in front of real audiences and actually see the upside.We break down why volume-based distributors rarely prioritize your film and how “binder syndrome” quietly buries new releases after the honeymoon ends. Then we map the DIY theatrical playbook you can steal: call independent cinemas, pitch the fit, prove demand with trailers and socials, show up for Q&As, and extend runs when weekends hit. From a Redding premiere to an LA screening with cast and industry friends, each date becomes a case study that opens the next door. We pair that with a controlled digital rollout—purchase and rental first, streaming later—to protect the film’s value and keep attention flowing toward theaters.Audience building is the engine. Our trailer crossed 500k views, the original song and music video drew listeners, and strategic Twitch partnerships brought new eyes from vibrant communities. We talk about crafting human VFX without AI, staying resilient after festival passes, and why polarization can be healthier than indifference when your story swings big. If you’re an independent filmmaker staring down distribution with a tight budget and tighter timeline, this is a practical, candid path to ownership, sustainability, and momentum.Subscribe, share with a filmmaker who needs a push, and leave a review telling us which tactic you’ll try first.Support the showPlease consider following the podcast on Instagram, TikTok, Apple Podcasts, Spotify and YouTube! HiD Artwork // Mark Vega - Instagram Theme Music // Wave Saver "Night Stalker" Try Epidemic Sound (This helps my channel if you sign up using this link) Thank you for listening; it means the world to me! LONG LIVE INDEPENDENT FILM!
