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Beyond the Image PodcastAuthor: James Patrick: Photographer, Marketer, Storyteller
Develop beyond the image in your creative career! Hosted by photographer, best selling author and marketing strategist James Patrick, this weekly podcast is made for photographers and creative entrepreneurs who are looking to do more with the work they love. This show will give you the tools, resources, insights and information you need to amplify your creative profession! Beyond the Image is part of the IconRefined.com network. Connect with host James Patrick at JamesPatrick.com or on Instagram @JPatrickPhoto Language: en Genres: Arts, Business, Entrepreneurship, Visual Arts Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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15 Years Behind the Camera: Lessons That Built James Patrick Photography
Episode 670
Friday, 16 January, 2026
Fifteen years ago, I walked away from a full-time career in marketing—complete with a steady paycheck, benefits, and a 401K—to pursue photography. There were no guarantees it would work, only a willingness to accept uncertainty and learn along the way. In this episode, I reflect on the lessons that have kept James Patrick Photography in business for 15 years. From starting out in Tucson to building a focused career in sports, fitness, and editorial photography, to relocating to Phoenix and opening The Hive Studios, this episode breaks down what actually creates sustainability in a creative business. I share what I learned about proactive versus reactive marketing, why guiding clients is a critical part of the work, and how consistency and preparation matter more than talent alone. We also talk about the growth that came from launching FITposium, writing two best-selling books, and earning ADDY Awards—always with gratitude for the clients, collaborators, and community that made it possible. If you're a photographer, creative, or entrepreneur looking to build something that lasts, this episode offers practical insight, perspective, and encouragement drawn from real experience. Resources mentioned: Read the full 15-year anniversary blog Learn more about The Hive Studios Connect with James Patrick Photography
