Feel More Buy More

Feel More Buy More: The marketing and advertising podcast from System1 that puts its data where its mouth is.

Author: System1 Research

Feel More Buy More: The marketing and advertising podcast from System1 that puts its data where its mouth is. Everyone has an opinion on the latest ads. So do we at System1. But weve got the numbers too effectiveness test scores fresh off the System1 Ad Ratings database. Every episode the System1 team and their guests talk you through the latest campaigns and the freshest work and reveals their Star Ratings
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Language: en

Genres: Business, Marketing, TV & Film

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Uncensored CMO - Achtung! How to create and sustain attention - Orlando Wood
Episode 12
Monday, 2 November, 2020

Here's what we covered in this episode:Who is Orlando and what is Lemon all about?Have the insights in Lemon changed on the back of the Coronavirus crisis?How emotion plays out in online videoWhy emotion is imperative online when you only have 6 seconds to capture people's attentionWhy you don't just need to be rational because your ads are targetedBrands should be using online advertising not only for activation, but also for brand buildingExamples of brands and ads doing this wellHow advertising is similar to writing a novel and artWhy we've lost some humility in our advertisingWhat the vital ingredients are to make online advertising work effectively