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REDAVID DSC Guide: Selling Beauty in the 21st CenturyAuthor: REDAVID Salon Products, LLC
The professional beauty industry has changed. For over a century, when salons needed new products and solutions they turned to local distributors and their distributor sales consultant. However, in the 21st century...everything is different. REDAVID Salon Products, LTD. and writer, teacher and marketer Kenneth Vigue invite you to journey with us exploring where things went wrong, how you can up your sales game and how today...business needs to be done with a hug instead of a handshake. Language: en Genres: Arts, Fashion & Beauty Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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REDAVID: A Hug Instead of a Handshake, Selling Beauty In the 21st Century ~ Chapter 6 and Afterward
Episode 6
Wednesday, 26 August, 2020
In this chapter, "After the Sale, The Real Work...", we talk about managing your relationship with that new door and continue to scale them as a customer. We also talk about how the best consultants become an asset, deploying merchandising rules and offering suggestions to salon owners on how to keep product moving. We end with some final thoughts, as well as an explanation behind the title of this audio book, "A Hug, Instead of a Handshake"... ABOUT THE AUTHOR: KENNETH VIGUE With over two decades of experience at all levels of the professional beauty industry, Kenneth Vigue has a unique wide angle lens on the category. From distributor service, sales and marketing to salon consulting, brand development for notable manufacturers, he offers common sense advice for any to digest.
