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The Six Figure Author Experiment PodcastUSA Bestselling Authors Lee Savino and Russell Nohelty conduct experiments and talk to experts about how to build a six figure career. Author: Six Figure Author Experiment
USA Bestselling Authors Lee Savino and Russell Nohelty conduct experiments and talk to experts about how to build a six figure career. www.sixfigureauthorexperiment.com Language: en Genres: Arts, Books, Education, Self-Improvement Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Asymmetric Risk, Weird Ideas, and the Business of Creative Smashups
Sunday, 22 March, 2026
* Listen on Spotify* Listen on Apple* Listen on Youtube* Listen on Pocketcasts* Book Launch checklist: https://BookHip.com/BDSWRRT* Millionaire Author Mastermind Facebook group: https://www.facebook.com/groups/millionaireauthormastermind/* http://hapitalist.com/In this wide-ranging episode of The Six Figure Author Experiment, Russell and Lee explore the strange intersection of creative chaos, business strategy, and long-term author careers. From Viking werewolf comics and serialized audio deals to squirrel shifter romance and tarot decks for business diagnostics, the conversation centers on one key idea: innovation comes from smashing unlikely things together.Along the way, they unpack the concept of asymmetric risk — taking creative bets that might fail but could also unlock entirely new audiences. The discussion also dives deep into rights management, creative positioning, and building books as long-term assets, reminding authors that every book can become part of an expanding investment portfolio if they retain control of their rights.The result is both philosophical and practical: a reminder that in the modern publishing landscape, success often comes from embracing weird ideas, hedging experiments intelligently, and creating work that only you can make.Topics Covered:* “Bushwhacking” creativity: cutting new paths by smashing ideas together* Agility quotient and why adaptability may matter more than emotional intelligence* From Viking werewolves to erotic comics: turning unexpected mashups into stories* Translating books into other media: comics, serialized audio, and new formats* Why books function as long-term creative assets and investment portfolios* Licensing opportunities authors often overlook (AI audio, streaming, serialized audio)* The importance of protecting your intellectual property and retaining rights* Common publishing contract pitfalls: perpetual rights and overly broad licensing* Narrowband rights strategies for audiobooks and emerging media* How creators can learn from early career publishing mistakes without getting stuck* Emotional detachment from failed deals or old publishers* Asymmetric risk: the relationship between unconventional ideas and breakthrough success* Why the biggest creative opportunities often come with the highest uncertainty* Hedging creative bets with proven series or steady income streams* Testing experimental ideas through Kickstarter, serialization, or niche launches* Using data and reader feedback to refine experimental series* Why authors sometimes mistake creative failure for personal failure* “Containers for money”: different projects attracting different audiences* Why some books in the same series perform differently than others* Building reader relationships through newsletters and audience ownership* Experimentation as a core creative business strategy* Why weird ideas (squirrel shifters, tarot business decks, bizarre brands) can succeed* The importance of positioning and finding the right audience* Trope + voice: combining market expectations with unique creative elements* Why tropes help readers discover new stories* Positioning creative work for discoverability without losing originality* The tension between writing for the market vs writing personal passion projects* How niche ideas can become major successes if they find the right readers* Learning to tolerate criticism and dislike when building a public creative brand* Why being distinctive is increasingly important in an AI-saturated world* Encouraging imagination and experimentation in creative careers* Turning books into multiple formats and revenue streams* The long-term value of building a creative ecosystem around your work* Final takeaway: success often begins with one weird idea you decide to pursue anyway This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.sixfigureauthorexperiment.com
