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Confessions of a Higher Ed CMO with Jaime HuntAuthor: Enrollify
Confessions of a Higher Ed CMO is like a conference in a podcast, offering a blend of professional wisdom, innovative ideas, and personal anecdotes. Whether you're a higher ed marketer, a faculty member curious about the behind-the-scenes of university branding, or just someone with an interest in the intersection of education and marketing, the podcast is your gateway to the lesser-known narratives of higher education. In each episode, host Jaime Hunt engages in candid and insightful conversations with leading minds in the field, exploring not just the nuts and bolts of marketing, but also the diverse and often unexpected challenges and stories that define higher education marketing. Our guests, a mix of seasoned CMOs, innovative thinkers, and key influencers in the higher ed sector, don't just share their professional triumphs; they open up about their personal journeys and share their candid insights.. The podcast goes beyond the conventional, bringing to light the real stories behind campus campaigns, the evolving nature of student engagement, and the creative challenges in this unique field. With a host renowned for establishing a warm and engaging rapport, each episode feels less like an interview and more like a conversation between old friends. The discussions are not only thoughtful and informative but sprinkled with moments of humor and fun, capturing the essence of what it's like to navigate the complex world of higher education marketing. Confessions of a Higher Ed CMO is hosted by Jaime Hunt and is a proud member of the Enrollify Podcast Network. Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Ep. 92: The “Why College Matters” Campaign
Episode 92
Wednesday, 26 November, 2025
Jaime Hunt sits down with Tamalyn Powell, SVP of Higher Education at BVK, to discuss the groundbreaking national campaign Proud Sponsor of America at Its Best. Designed to reshape public perception around the value of higher education, this initiative tackles rising skepticism head-on. Through data-driven messaging and a non-partisan approach, this campaign offers marketing leaders a powerful tool to advocate for higher ed’s relevance and societal impact. If you’re wondering how to counter declining trust in higher ed and drive collective impact, this episode is a must-listen.Guest Name: Tam Powell, Senior Vice President, BVKGuest Social: https://www.linkedin.com/in/tamalyn-powell-850a323/Guest Bio: Tam focuses her efforts on how she and the higher education team can help clients break through the clutter. Tam is an expert in brand positioning and is responsible for all aspects of marketing, communications, planning and strategy on behalf of BVK’s broad portfolio of higher education clients across the country. As BVK’s higher education brand champion, her latest endeavor - in partnership with BVK’s non-profit sister agency Serve Marketing - is producing and launching a national campaign highlight the impact of higher education in the United States to combat the negative narrative around the value of college. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
