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Creatives Grab CoffeeAuthor: Creatives Grab Coffee
Welcome to Creatives Grab Coffee, a podcast on the business of video production. Hosted by Kyrill Lazarov & Dario Nouri https://www.creativesgrabcoffee.com Produced by www.LapseProductions.com Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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#106 Competing, Niching & Thriving (ft. Visual Production Agency)
Monday, 10 November, 2025
In this episode of Creatives Grab Coffee, Dario Nouri and Kyrill Lazarov sit down with Daniel Calleja, founder of Visual Production Agency in Melbourne, Australia. With more than 20 years in the game, Daniel shares how he built a resilient corporate video business through two decades of rapid industry change — from VHS to HD, DSLRs, and today’s AI-driven landscape.They dive into how video production companies can survive in an oversaturated market, balance pricing and quality, adapt to budget-tight clients, and find long-term stability through smart specialization.Topics Covered:00:00 – Daniel’s origin story & early industry lessons07:00 – From VHS to HD to DSLR revolutions14:00 – The rise of competition & SEO’s impact on video production19:00 – Price wars and the race to the bottom24:00 – Freelancers vs agencies & direct-to-client trends29:00 – Content creators vs production companies33:00 – In-house vs outsourced marketing teams42:00 – Forecasting, rebranding & future-proofing your agency50:00 – Outreach, networking & finding new clients52:00 – Niching down into corporate training videosKey Takeaways:The industry is shifting from production to content creation — and how to stay relevant.Why you should never race to the bottom on pricing.How to forecast your marketing and sales pipeline year-round.Why training videos are a recession-proof niche for corporate producers.The importance of quality, longevity, and investing in your team.🎥 Guest:Daniel Calleja – Founder, Visual Production Agency📍 Based in Melbourne, Australia🎧 Hosts:Dario Nouri & Kyrill Lazarov — Lapse Productions, Torontohttps://www.lapseproductions.com🎙️ About Creatives Grab Coffee:Creatives Grab Coffee explores the business of video production, featuring conversations with studio owners and filmmakers from around the world on how they scale, innovate, and sustain creative businesses in a fast-changing industry.👇 Follow & Subscribe:Website – https://creativesgrabcoffee.comInstagram – https://instagram.com/creativesgrabcoffeeLinkedIn – https://linkedin.com/company/lapseproductionsSPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca #CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices
