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Creatives Grab CoffeeAuthor: Creatives Grab Coffee
Welcome to Creatives Grab Coffee, a podcast on the business of video production. Hosted by Kyrill Lazarov & Dario Nouri https://www.creativesgrabcoffee.com Produced by www.LapseProductions.com Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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#118 Invest in Marketing, Win on Retention (ft. 17 Projects)
Episode 118
Tuesday, 21 July, 2026
Rob Arevalo of 17 Projects on launching a video company two months before COVID, marketing with no budget and then with real money, cold calling in New York, government RFPs, toning proposals down for corporate buyers, and why client retention drives growth.Chapters:0:00 Intro1:46 Meet Rob Arevalo and 17 Projects3:13 From the Air Force to launching during COVID6:35 Why keep going when the industry stopped8:13 Corporate clients and the easiest path in10:31 Client retention beats chasing new clients12:59 Systems that keep clients happy as you grow14:38 A two-person core with a deep freelance roster15:57 A thousand cold emails: marketing with no budget18:56 The marketing bets that took 17 Projects full time20:18 How Lapse grew: SEO over paid ads22:40 Evolving the marketing mix year to year24:03 Do mass cold emails still work?27:32 Cold calling in New York29:07 Timing, brand awareness, and staying on the radar32:08 Government contracts and RFPs38:38 What RFPs teach you about proposals39:32 Corporate proposals: make them boring44:24 Expanding to LA, Chicago, and Miami48:54 Competing in NYC: do your recon51:01 Why the name 17 ProjectsCreatives Grab Coffee is produced by Lapse Productions, a Toronto video production company. (https://www.lapseproductions.com/).To learn more about the show, visit: https://www.creativesgrabcoffee.com/
