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Creatives Grab CoffeeAuthor: Creatives Grab Coffee
Welcome to Creatives Grab Coffee, a podcast on the business of video production. Hosted by Kyrill Lazarov & Dario Nouri https://www.creativesgrabcoffee.com Produced by www.LapseProductions.com Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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#109 Vertical Dramas, Values, & Hard Times (Ft. Corbin Visual)
Episode 109
Friday, 5 December, 2025
In this episode of Creatives Grab Coffee, Jon Corbin — Founder of Corbin Visual — returns for his third appearance on the show, making him the official CGC Champ.  Jon dives into the new era of creative entrepreneurship: How vertical dramas are transforming storytelling online, why client value beats trend-chasing, and what it takes to stay profitable during hard economic times in the video industry.Timestamps 00:00 — Intro 02:18 — Jon returns: The Hat-Trick Episode  07:25 — From trend-chasing to client-value 11:33 — Understanding real business challenges 18:32 — Outbound vs. inbound sales realities 27:47 — The new bar for “good enough” in marketing 33:59 — Adapting in tough economic times 41:07 — The isolation of being a creative business owner 52:16 — Enter: Vertical dramas 55:10 — Hiring the right team + not doing it all yourself 1:04:27 — Staying ahead of industry shifts 1:25:17 — What’s next for Jon & the future of CV  1:26:40 — Sign-off🎙️ About Our GuestJon CorbinFounder & Creative Director — Corbin VisualToronto-based creative agency specializing in video strategy, branded content & next-gen storytelling formats.🎧 Hosts:Dario Nouri & Kyrill Lazarov — Lapse Productions, Torontohttps://www.lapseproductions.com🎙️ About Creatives Grab Coffee:Creatives Grab Coffee explores the business of video production, featuring candid conversations with studio owners and filmmakers around the world on scaling, creativity, and industry evolution.👇 Follow & Subscribe:Website – https://creativesgrabcoffee.comInstagram – https://instagram.com/creativesgrabcoffeeLinkedIn – https://linkedin.com/company/lapseproductionsSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca#CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices
