Insights, Marketing & Data: Secrets of Success from Industry Leaders

Author: Henry Piney

Published in conjunction with InsightPlatforms.com...Learn how industry leaders use consumer insights and data to market, nurture and expand great businesses. We talk to innovators from across the eco-system - clients, agencies, platforms, financiers and tech providers - exploring the stories, thinking and people behind successful businesses in the space. New interviews every Wednesday UK time. Suggestions, questions or thoughts? Please send them through to futureviewpod@gmail.com
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Language: en-gb

Genres: Business, Investing, Marketing

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NICOLE PIKE - YOU GOV, Global Head of Sport. The data behind the world of sports; the evolution of video games research; valuing the e-sports audience; using AI without smearing data provenance
Episode 3
Tuesday, 28 October, 2025

Send us a textIn a world like sports - where a clean number can seal a deal, but a fuzzy story can sink it - how do you ensure data fidelity and really robust conclusions? And what's the data behind the scenes that moves investment? Well, I can't think of anyone better to explain that balance than the fantastic Nicole Pike, Global Head of Sport for YouGov (and formerly head of video games and E-sports at Nielsen.) We dig into:- Nicole's journey from pet food research to movies, video games, e-sports and sport.- How audience behavior has shifted in the world of games- Where AI helps analysis without breaking trust- The unique mechanics of entertainment sector forecasting- The reality behind the E-sports boom- The emergent uses of consumer data to fill out stadiums and monetize sports contentAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com