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Insights, Marketing & Data: Secrets of Success from Industry LeadersAuthor: Henry Piney
Published in conjunction with InsightPlatforms.com...Learn how industry leaders use consumer insights and data to market, nurture and expand great businesses. We talk to innovators from across the eco-system - clients, agencies, platforms, financiers and tech providers - exploring the stories, thinking and people behind successful businesses in the space. New interviews every Wednesday UK time. Suggestions, questions or thoughts? Please send them through to futureviewpod@gmail.com Language: en-gb Genres: Business, Investing, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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J.D Deitch (Part 2): Market Research’s Quality Crisis....and what the industry can do to solve it.
Episode 5
Thursday, 12 February, 2026
Send a textEver wonder why your “representative” online sample may feel brittle, noisy, or oddly familiar? Well, there's no one better than J.D. Deitch to provide a highly knowledgeable - and objective - perspective on why this may be. Alongside other issues we get into:- How the programmatic sample market rewards speed and completions, not care and candour. - We map the real supply chain behind panels today, from proprietary communities to rewards sites and intermediaries that resell traffic through APIs.-. We explain how to spot when you need real people and where synthetic respondents fall short on detecting change or answering outside the model’s scope.- How to use AI as a force multiplier in creative testing and workflow.- We also pull back the investor lens: why legacy cost structures struggle, where private equity is placing bets, and how AI can improve both revenue velocity and margins for leaner operators.If you buy sample, lead insights, or build research tech, this is a candid (albeit selective) tour of what’s broken, what’s working, and what to do next.All episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com
