Matt Talks Hospitality

Author: Powered by mews.com

Matt Talks Hospitality is a podcast for hoteliers who want to understand the technology, ideas and people shaping modern hospitality. Hosted by Mews CEO Matt Welle, each episode explores the tools, challenges and decisions behind how hotels work and how they keep getting better. All episodes available here: https://hubs.ly/Q0350wrf0 Meet Matt beyond the podcast: https://www.linkedin.com/in/matthijswelle/
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Language: en

Genres: Business, Management

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How skipping housekeeping can plant a forest, with Floris Licht
Episode 65
Wednesday, 11 February, 2026

Hotels have spent years trying to convince guests to skip daily cleaning through towel reuse signs, drink vouchers or loyalty points. Having run large city hotels, Floris Licht saw firsthand how none of those ever worked. He ended up founding Hotels for Trees, a non-profit that turns skipped room cleans into forests. One skipped clean –⁠ one tree planted, with over 800 thousand trees planted so far. Floris joins Matt to explain how Hotels for Trees fits into hotel operations, from door hangers to the digital guest journey with Mews.