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The Real TaleWelcome to The Real Tale. Author: Paul Downs
Welcome to The Real Tale! We are on a mission to improve the online retail customer experience. The Real Tale is a mystery shopping report for online retailers that measures the experience across 200 metric points from page speed, through to packaging, the delivery experience and the returns process. In the podcast we chat to industry subject matter experts to discuss and get down to the nitty gritty of what makes a successful online customer experience. If you are interested in learning more about The Real Tale customer experience report just go to https://www.itworks.company/the-real-tale and there you can find more information and some examples of the report. About Paul Downs, your host: Paul is an experienced retail technology expert with over 25 years experience that spans working both in-house and consulting to a range of international retailers. Managing Director, it works 25 years experience in eCommerce and IT Business Transformation expertise Runs own Retail Consulting business International career spanning large UK and AU retailers NRMA, Diageo, General Pants, Lorna Jane, Camilla, Pillow Talk, Dusk, Rebel Sport, BCF, Super Cheap Auto, Oroton, MJ Bale, SHEIKE, Matt Blatt Language: en Genres: Business, Education, Entrepreneurship, How To Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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I don't Ask for Much, Just Loyalty! | #008
Episode 8
Tuesday, 27 July, 2021
In this episode we are going to be talking about Customer Loyalty and the data that underpins it. In my experience Customer Loyalty means different things to different retailers and I really want to get to the bottom of what makes a good loyalty programme, what does it deliver for the retailer and the customer and why do I need one? I have been struggling to find someone suitably qualified and with the appropriate depth of experience to really get under the hood of a great loyalty programme and answer these fundamental questions. I was delighted to present a webinar recently with Ana Samkova, Group GM of Digital at the PAS Group whereby we had a brief and enthusiastic conversation about Loyalty. 24 hours later and Ana was urgently invited to come and record this podcast! "About Paul Downs, your host:Paul is an experienced retail technology expert with over 25 years experience that spans working both in-house and consulting to a range of international retailers.25 years experience in eCommerce and ITBusiness Transformation expertiseRuns own Retail Consulting business International career spanning large UK and AU retailersNRMA, Diageo, General Pants, Lorna Jane, Camilla, Pillow Talk, Dusk, Rebel Sport, BCF, Super Cheap Auto, Oroton, MJ Bale, SHEIKE, Matt Blatt
