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In Conversation with Creatives by GopigraphyAuthor: Gopigraphy
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ICWC - EP06: Marketing with Abhishek Mishra
Wednesday, 1 September, 2021
Find Abhishek here: https://www.linkedin.com/in/abmis/ 01:58 Abhishek's background 05:12 Transitioning from Casual Reading to Professional Writing 09:22 Early Career 11:31 Messaging vs Distribution Mediums 15:31 Best practices to approach a new writing assignment 17:36 Abhishek's writing process 21:43 Understanding of Consumerism vs Platform 24:51 Google (Pull Advertising) 25:06 B2B Advertising 28:45 Selling Content Pieces vs Good to have Content Pieces 31:28 When Brands should take a stance 36:06 Dealing with backlashes 38:12 Brand Positioning vs Brand Messaging 40:09 Marketing for companies operating with no budgets 42:41 Being productive 44:42 Productivity and the pandemic 47:49 How marketing has changed over the years 50:56 Career Advise for someone starting out 52:40 What your first 5 days at a new firm should look like 56:53 Content Consumption & it's effects on society 58:40 Advice for a younger Abhishek Mishra Book & Resources: https://www.amazon.in/Sapiens-Humankind-Yuval-Noah-Harari/dp/0099590085 https://www.amazon.in/Pre-Suasion-Revolutionary-Way-Influence-Persuade/dp/1847941435 https://copyblogger.com/ https://zenhabits.net/ Want to know more about me? Check out my website: https://www.gopigraphy.com/Follow me on Instagram: https://www.instagram.com/gopigraphy_inc/Follow me on Dribbble: https://dribbble.com/gopigraphy_incFollow me on Behance: https://www.behance.net/arungopidasConnect with me on LinkedIn: https://www.linkedin.com/in/arun-gopidas-25291493/Like my page on Facebook: https://www.facebook.com/Gopigraphy-105205694560909
