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BAD BITCH EMPIREAuthor: Lisa Carmen Wang
BAD BITCH EMPIRE is for women who are ready to own their power, wealth, and life on their terms. Hosted by Baddie Li (aka Lisa Carmen Wang), artist, rapper, serial entrepreneur, investor, and author of The Bad Bitch Business Bible, this podcast will help you unapologetically break free of good girl brainwashing and embrace your most powerful, authentic, and audacious self. Language: en-us Genres: Business, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Building a Billion-Dollar Lingerie Empire & Redefining Sexy with Heidi Zak, Cofounder & CEO of ThirdLove
Wednesday, 28 January, 2026
Lisa Carmen Wang interviews Heidi Zak, co-founder and CEO of ThirdLove on how she built a billion‑dollar lingerie brand by centering women’s real needs and refusing to follow the old Victoria’s Secret playbook.Key Takeaways:From annoyance to empire: Heidi turned her own frustration with bra shopping into ThirdLove, an online, fit‑first lingerie brand that solved a real problem women had simply learned to tolerate.Redefining “sexy” and “normal”: ThirdLove built its brand around inclusivity and comfort, using real bodies, half‑cup sizes, and diverse imagery long before it was industry standard.Calling out the old guard: Heidi publicly challenged Victoria’s Secret with a bold open letter and “To Each, Her Own” campaign, using advocacy and brand storytelling to push the industry toward representation and respect.Leading with calm, data, and intuition: She shares how she makes big decisions by balancing numbers with gut instinct—and why staying calm, clear, and authentically feminine is her leadership superpower.Owning your narrative as a woman founder: Heidi talks candidly about fundraising in a male‑dominated space, being underestimated, and why women must introduce themselves with their full power and accomplishments—no shrinking.Follow on Instagram @lisacarmewang @thebadbitchempire @heidi @thirdlove
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