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Scale of One to TechAuthor: Alex Marriner - Acquire Digital Talent
Welcome to the "Scale of One to Tech" podcast, for Digital & Growth Marketeers within the technology scale up space. I'm Alex Marriner, Founder & Recruitment Director at Acquire Digital Talent. I've been recruiting within the digital marketing space for over a decade. I've worked with some fascinating brands such as Starling Bank, Popsa, Tails.com and lots more, helping Digital Marketeers accelerate their careers within high-growth, tech-driven companies across London and Europe.I hear so many influential stories each and every day, so I decided to start this podcast to dive in and learn more about these cutting-edge topics and share the knowledge with you. Each month I'll be speaking with Senior Digital & Growth Marketing professionals, consultants and thought leaders from within the high-growth, tech-driven, startup and scale up space from areas such as HealthTech, FinTech, Direct to Consumer and more.We'll be chatting through a wide range of topics all to help you in your journey as a Digital Marketing Leader within the tech industry. By listening to this podcast, you will gain insider knowledge from those that have been there and done it, providing you with actionable takeaways to implement within your own tech-driven business.So if you're a Digital Marketeer and work within, or have an interest in the tech industry this will be for you. See you soon for episode 1! https://www.acquiredigitaltalent.com/ Language: en-gb Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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How Urban Jungle & Marshmallow Cut Through an ‘Un-sexy’ Insurance Industry with Marketing Director, Laura Woodhead and VP of Marketing, Sam Knott #S2E5
Episode 5
Wednesday, 1 February, 2023
Very few of us wake up excited to buy insurance, so how do you cut through in a market awash with apathy? It’s that unique challenge that’s so rewarding to Laura Woodhead and Sam Knott.As Urban Jungle’s Marketing Director & Marshmallow’s VP of Marketing respectively, we hear from Laura & Sam how they found vision and purpose in InsureTech and their lessons from key failures.We also dive into the ‘unnecessary nonsense’ in our industry’s hiring processes, plus the power of embracing new channels.This episode covers:The challenge of attracting interest in an inherently ‘unsexy’ industryHow the cost of living crisis and Covid have affected marketing strategiesSam & Laura’s biggest mis-steps and learnings throughout their careersKey frustrations and ‘unnecessary nonsense’ within the hiring processWhy we shouldn’t write off new marketing channels as fadsThis month's episode is sponsored by WeDiscover. WeDiscover has supported high growth companies like carwow, Thread, fi, and many more. As specialists in paid search and marketing technology, WeDiscover aims to be the most consistent source of growth for their clients. If you're a scale up with multi million pound growth targets, or an already big and successful company looking to invest smarter, our friends at WeDiscover we'll make a great extension to your team. You can click the link in the show notes or go to https://www.we-discover.com/.
