Down & Digi by KeyMedia Solutions

Author: Korena Keys

Welcome to Down & Digi! In this podcast series, we dive into all things digital advertising and how they impact your business. Produced by KeyMedia Solutions and Hosted by CEO Korena Keys, she will be bringing you weekly episodes that focus on a specific topic of digital advertising. Each episode will break down the topic, explain why it is so important to you and your business, and the impact it has on your growth. To keep these bite-sized episodes ready to listen, make sure to subscribe! If you have a question that would like answered, reach out to us.
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Language: en

Genres: Business, Marketing

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Episode 38 - Connected TV Gives You More Control
Friday, 3 December, 2021

In this week's episode, Korena sits down with one of our digital specialists to discuss the difference between OTT and CTV. During their conversation, Luke explains that CTV gives marketers more control when it comes to placing their ads. It also gives you more in-depth reporting. Although OTT can be a powerful tool, it is not hitting all of the TV watchers out there. We know that 2 million people cut the cord in 2019 and even more in 2020. This has allowed CTV audiences to grow and give marketers more opportunities to reach the right people. If you want to learn more about CTV and how you can leverage it in your marketing strategy, visit www.keymediasolutions.com. Watch the interview: https://youtu.be/7Sgwd4rrWQU Read our latest articles: https://bit.ly/3kC5npQ Want monthly marketing insights? Sign up for our free newsletter: https://bit.ly/2Y366aL