Highway to NIL

Author: Callan G. Stein, Christopher M. Brolley, Troutman Pepper Locke

Highway to NIL analyzes the legal landscape concerning college athletics and the regulation of name, image, and likeness (NIL) rights of student athletes. The podcast provides key insights into the current state of affairs, focusing on the NIL guidance and policies coming directly from the NCAA; the various enacted and amended state NIL laws; and NIL enforcement, including how the NCAA, state attorneys generals, and other regulators may investigate and punish schools for NIL violations.
Be a guest on this podcast

Language: en

Genres: Business, Marketing

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Get all podcast data

Listen Now...

Maximizing Revenue: The Future of College Sports Media Rights in a Post-House World
Episode 9
Wednesday, 5 November, 2025

In this episode of Highway to NIL, Troutman Pepper Locke attorneys Cal Stein, Chris Brolley, and George Pla look at the post-House settlement landscape, including the revenue-sharing pool that allows schools to pay athletes up to 22% of athletic revenue. They examine how those payments may impact athletic budgets and nonrevenue sports, and how schools may seek to make up any shortfalls by, among other things, maximizing their media rights revenue through incentive-based agreements and exploring private capital investments.Key Topics Include:Overview of the House settlement and payments to student-athletes (3:13);Financial impact of revenue sharing payments to student-athletes on schools (7:10);How schools are balancing budgets, including potential for private equity investment (11:33);The ACC media rights lawsuit and the need to maximize media rights revenue (16:36);Incentive-based media rights arrangements (22:30). Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.