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Customers Who Click: How DTC Leaders Turn Traffic into RevenueAuthor: Will Laurenson
Customers Who Click is a weekly podcast for DTC founders and senior marketing leaders. Host Will Laurenson sits down with operators to have honest, unscripted conversations about growth decisions, trade-offs, and what actually changes as brands scale. Expect real stories, real opinions, and conversations youd normally only hear behind closed doors. Join 5,000 DTC marketers getting our podcast insights every week at https://customers-who-click.beehiiv.com/subscribe Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The CX Team that Receives Christmas Gifts instead of Sending Them
Episode 331
Monday, 21 September, 2026
Marianna Satanas is president of North America for HANRO USA, the Swiss loungewear brand now based in Austria. After years at Net-a-Porter and DKNY, she has spent three years leading HANRO’s US business through a full site replatform, its first paid social strategy, and a clienteling programme built on one to one relationships. She talks about the lifestyle image that has outsold product shots since May, why return rates have stayed flat through rapid growth, and why new customers are spending more than loyal ones. Listen to hear how she's planning for HANRO’s next generation of customers.
