Mad Influence

Author: Helen Saul

We all know that marketers can have a bad rep. Lets be honest, were one of the least trusted professions in the world, ranking somewhere alongside politicians and journalists at the bottom of every poll from the last few years. But what about the people who use their positions of influence to spread positive messages, entertain the world and make us all smile? This podcast speaks to some of these people about everything from inspiring social change to providing light entertainment to the world. Each episode well hear from a new guest about how we can all use our power more for good.
Be a guest on this podcast

Language: en

Genres: Business, Marketing

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Get all podcast data

Listen Now...

E19: Lauren Ashcroft at UltimateYou on helping people achieve their goals across the globe
Episode 19
Sunday, 22 August, 2021

Lauren Ashcroft, the founder of UltimateYou, joins Mad Influence to talk about how she launched a globally successful business in the middle of the pandemic, to help people realise their ambitions. We talk about her journey from being made redundant to creating a set of products that have been reviewed by Women’s Health as having ‘life-changing powers.’ We also discuss her U-turn from a planned career in law, how she dealt with the knockbacks of unemployment, and what she’s truly learnt from her first year in business. We chat about her successful Kickstarter campaign and which unexpected channel turned it viral. Lauren also tells me about the genuine highs and lows of being a founder, why she thinks living abroad is fundamental to personal development, and the differences between a growth and fixed mindset. Where to find us: Guest: linkedin.com/in/lauren-ashcroft/ @ultimateyouplanner on Instagram and TikTok You can buy your own UltimateYou planner at uyplanner.com Host: @madinfluencepod on Twitter and linkedin.com/in/helensaul/ Books we talked about: Shoe Dog by Phil Knight Mindset by Carol Dweck Miracle Morning by Hal Elrod Key Topics: Goal setting and direction Fixed mindset vs growth mindset The biggest mistakes made starting a business The power of reading Unemployment and surviving redundancy Overcoming self-doubt Morning routine Being true to yourself Overcoming your ego Kickstarter campaigns Getting funding to start a business If you like this episode, please subscribe, rate and review us, as this will really help the podcast to grow. This episode was recorded remotely with music by Joseph McDade