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Big Brand EnergyAuthor: Sophie Wilson from On Track Studio
This podcast is hosted by Sophie, podcast studio owner, producer, and coach. With a background in digital marketing, Sophie's superpower is helping service-based businesses and personal brands carve out their unique point of difference and use it to create value-based, audience-centric content that fosters deep connections. Sophie is on a mission to empower conscious, purpose-driven creators and entrepreneurs who understand the importance of self-development and aspire to scale their businesses and platforms into recognisable brands or movements. Through insightful discussions, inspiring interviews, and practical strategies, Sophie shares her signature concept of "Big Brand Energy" to help her audience to make maximum impact online. Listeners can expect a wealth of strategies, tactics, and mindset shifts as Sophie explores topics such as entrepreneurship, creative processes, branding, marketing, audience engagement, and more. The podcast serves as a guide to elevate one's presence and influence in the world, offering practical advice and actionable steps to empower creators on their journey. If you are a creator looking to make a positive impact and achieve greater recognition, Big Brand Energy is the perfect companion. Join Sophie as she delves into the realms of personal and business growth, inspiring listeners to tap into their true potential and manifest their own Big Brand Energy. Language: en-au Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Content Exit Explained...
Episode 47
Sunday, 4 January, 2026
This episode breaks down why The Content Exit was written, and why the “post every day” advice is quietly destroying coaching businesses.After years inside the marketing industry, watching smart, capable founders burn out chasing visibility instead of sales, this book became a line in the sand. In this episode, I share the real story behind The Content Exit, the moment the content narrative stopped making sense, and the strategy that actually converts clients without burnout.The Content Exit is written for coaches, consultants, and service-based founders who want a smarter, calmer way to build demand. If you’re done with chasing algorithms and ready for a content strategy that works with your business, not against it, subscribe for more Big Brand Energy episodes and watch the next video to go deeper into the framework.🎯 KEY TOPICS COVERED:Why The Content Exit opens with a declaration of warHow the “post every day” model became industry dogmaThe difference between visibility metrics and revenue metricsWhy short-form platforms are designed for consumption, not conversionThe psychological cost of constant content creationThe 7-hour trust principle behind buying decisionsWhy speaking to symptoms converts better than teaching methods⏱️ TIMESTAMPS:00:00 Why The Content Exit starts with a declaration of war04:33 The marketing tactic that exposed the lie08:50 Why more content doesn’t equal more clients12:45 The moment long-form changed everything18:00 Why premium offers don’t sell on reels26:30 The psychology of trust, time, and buyingMentioned in this episode, (my book) 👇🏼Escape the rat race of social media by buying my book, The Content Exit – How to Grow Your Brand & Coaching Business with One Piece of Content Per Month for only $4.99 here: https://thecontentexit.com/buy If you’re not already, follow me on socials!IG: @sophie.on.track.studioTikTok: @sophie.on.track.studio Sign Up for my Fortnightly Newsletter: Off The Record, where I share all of my edgier + not-for-public consumption thoughts about business, marketing & the online world here: https://ontrackstudio.myflodesk.com/offtherecord This podcast was brought to you by On Track Studio.www.ontrackstudio.com.auhello@ontrackstudio.com.au
