TrailBlazers Impact

Author: Nan McKay

Empowered women and men share their secrets to success in extraordinary stories. Stories that touch your heart and soul and make you realize it is possible to prevail to blaze your own trail when there is no clear path ahead. Super entrepreneurial "how-to's" to help you launch your own business!
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Genres: Business, Entrepreneurship, Relationships, Society & Culture

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Ericka Saurit | Creative Renegade Branding
Episode 309
Friday, 31 May, 2024

In this episode of Trailblazers Impact, Nan McKay sits down with Ericka Saurit, the founder of Saurit Creative, a boutique brand marketing agency. Ericka shares her insights on brand building, the importance of storytelling, and her unique concept of being a "creative renegade." Discover strategies to transform your business into an unforgettable brand and learn about the emotional drivers that influence consumer behavior in the home industry. As a global brand marketing leader, she has overseen digital product development and brand strategy at Airbnb in San Francisco, created immersive physical and virtual brand experiences for Tag Heuer, Estee Lauder, and Procter & Gamble as well as top home and lifestyle brands around the world to develop award-winning brand messaging and engagement campaigns. Her background in interior design and marketing has made her passionate about helping businesses transform into unforgettable brands.