Disruption Talks by Netguru

Author: Netguru

Disruption Talks. Each episode features real stories and practical insights from leaders transforming digital commerce.We discuss the hottest challenges with top experts from brands like Chanel, Bolt, Farfetch, Zalando and many many more.Join industry leaders as they share how they transform commerce: from industrial aftermarket portals to omnichannel retail and high-growth marketplace platforms.Head to https://netguru.com/disruption/talks for more info about the show.
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Ep. 192. Intentional Commerce: From Transaction to Trust
Friday, 27 March, 2026

For the past 15 years, ecommerce has optimized for frictionless transactions - removing clicks, reducing pauses, and accelerating checkout.That strategy worked and drove massive scale. But we’re now seeing a shift.What if, in eliminating bad friction, we also removed the good friction - the moments that build confidence and reduce regret?This is the Friction Paradox.Instead of optimizing for speed to buy, the next evolution optimizes for speed to certainty - helping customers feel confident in their decision, not just complete them faster.So how do we design experiences that increase trust, lower returns, and drive long-term retention - especially in the age of AI-assisted shopping?With leadership experience at global scale, Karishma Damani, Director of Product Management at Walmart, shares her perspective on:- why frictionless isn’t always better- how to design for customer confidence, not just conversion- what Intentional Commerce means in an AI-driven world- why agents will evaluate your brand differently than usersHosted by Tomasz Grynkiewicz, Head of Growth at NetguruDo you have any questions? It's easiest to catch us on LinkedIn!👉 Karishma👉 TomaszFind us on:👉 Our website👉 Clutch👉 LinkedIn 👉 Instagram