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Brand Enabled: The Human Stories Behind BrandingAuthor: Gabriel Cohen and Holly Osborne
Welcome to the Brand Enabled podcasta reinvigorated series built exclusively for brand leaders seeking to unlock the secrets of authentic brand enablement. With every episode, were diving deeper than ever before into the art and science of brand enablement to uncover the hidden triggers behind successful brand strategies transforming even the most challenging brand conundrums into actionable insights. Joining Gabriel Cohen, https://www.monigle.com/brand-enabled-podcast/?utm_mediumpodcast&utm_sourcestreaming (Monigle)s Chief Marketing Officer, on this transformative journey is our co-host, Holly Osborne. Hollys candid storytelling and real-world experience set the stage for insightful and human conversations that bring a rare blend of agency savviness and client-side grit to the table. Together, Gabe and Holly create a dynamic space that allows every listener to hear the real stories behind the messy art of managing brand in complex organizations. Were committed to sharing the honest stories experienced through the challenges and triumphs of brand leadership. Expect candid stories and valuable lessons. Were narrowing our focus to the specific challenges faced by corporate brand professionals at organizations such as FedEx, Intel, HP, NetApp, and more. From evolving internal brand architecture to translating technical expertise into a compelling narrative, our episodes are a masterclass in brand enablement delivered through engaging and relatable conversations. Learn how brand leaders balance between strategic rigor and creative freedom, understand the importance of radical patience, and hear moments of genuine vulnerability where brand leaders share where theyve stumbled and the ingredients that sparked breakthrough moments. Dont miss out on these insightful conversations subscribe to Brand Enabled and get ready to experience a podcast that not only informs, but inspires you to rethink, reimagine, Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The industrial evolution of brand: Inside Schneider Electric’s shift
Episode 12
Tuesday, 16 December, 2025
What happens when a 190-year-old industrial company starts calling itself an energy technology company?Join Gabe and Holly as they explore how Schneider Electric is repositioning from a behind-the-walls manufacturer to a global energy tech leader, and what that means for brand, communications, and marketing leaders.Chief Brand and Communications Officer Monique Elliott helps unpack how an engineering-led, rules-based organization built an integrated brand and communications function, created a dedicated brand storytelling capability, and turned customer “impact makers” into the heroes of its narrative. She shares what it really took to sell storytelling into a technical culture, why brand and comms were brought under one roof, and how that shift unlocked new value internally and externally.You’ll hear practical insights on:Moving a heritage “industrial” brand into a technology-led positioning without losing credibilityStructuring brand and communications as an internal consulting function to the businessBuilding a brand storytelling team (and how they hired for the right skills)Using customer stories and thought leadership to move beyond product marketingBalancing governance and guidelines with creativity in large, rules-driven organizationsLeveraging AI to synthesize analyst and market signals so brand can respond fasterFor anyone leading brand in complex B2B organizations - especially legacy or engineering-driven companies - this conversation offers a clear look at how to modernize your brand without discarding what made it strong.
