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Ep.2 不做廣告也可以聲名大噪？＿特斯拉用產品、對的時機、清晰初衷打造全新行銷模式
Tuesday, 27 October, 2020
Tesla CEO Elon Musk 屢次在他的推特上說自己不喜歡廣告，特斯拉也不會做傳統的付費廣告，甚至在今年十月解散了公司內的公關部門。到底看似如此不重視「行銷」的特斯拉是如何成為家喻戶曉的電動車第一品牌？
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