Pressing Matters

Author: Big Valley Marketing

Pressing Matters, from Big Valley Marketing, features conversations with the top influencers in B2B Technology. From Fortt Knox to Audible, the (mostly) journalists we interview on this podcast have been there for all of it and they have thoughts on where things are going. Whether you're interested in humans, chips, cybercrime, or long-necked lutes ... welcome to Pressing Matters, presented by Big Valley Marketing.
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Language: en-us

Genres: Business, Marketing

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Jon Reed, Co-founder, diginomica
Episode 4
Friday, 16 January, 2026

Jon may not be a philosopher, but as a writer, analyst, and podcaster, he certainly has the trust of the B2B community. Jon joins Pressing Matters to tell us about his mission to disrupt B2B tech media and analysis, his thoughts on the high percentage of AI hype versus reality, and how he's managed to live in Massachusetts for more than 30 years without picking up an accent.Welcome to Pressing Matters from Big Valley Marketing, the podcast that brings you conversations with the top media and influencers in B2B tech. I'm Dave Reddy, Head of Big Valley Marketing's Media & Influencers practice, and I'm your host. Through research and good old-fashioned relationship building, we've identified B2B tech's top 200 media and influencers, including Jon Reed.Here's our chat with Jon. Enjoy.