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The Visionary ChroniclesAuthor: Bryan Smeltzer Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Road to Visionary Leadership | Building a Culture of Innovation | Chronicle 3 of 8 | CHRONICLE 247
Episode 247
Monday, 28 September, 2026
EPISODE Name your last three failures. Now name where those people are today. That is your innovation culture — not the poster. EPISODE 247 | SERIES | The Road to Visionary Leadership | A Step-by-Step Guide | CHRONICLE 3 | Building a Culture of Innovation | August 2026 EPISODE DESCRIPTION This is Chronicle 3 of The Road to Visionary Leadership — an eight-part step-by-step guide from Bryan Smeltzer, drawn from his bestselling book The Visionary Leader and three decades of executive leadership at Oakley, adidas, TaylorMade, and K-Swiss. In this module Bryan breaks down the five disciplines of building a culture of innovation: why culture is what you tolerate rather than what you say, why you should lower the cost of being wrong instead of the failure rate, why ideas die in the middle of your organization and the middle is being rational, how to shelter a new venture from the core's metrics without exiling it from the core's assets, and why a company that cannot kill things cannot innovate. Includes the Innovation Culture Audit — page three of your Visionary Leadership Blueprint. KEY TAKEAWAYS Takeaways: • Culture Is What You Tolerate — how to read your real culture from your last three failures • Lower The Cost Of Wrong — why courage does not scale but arithmetic does • Ideas Die In The Middle — and why the middle is being perfectly rational • Protect It From The Core — shelter from the metrics, connection to the assets • Kill Well Or Stop Starting — why you have a capacity problem, not an idea problem SERIES BLOCK 📚 THE ROAD TO VISIONARY LEADERSHIP — 8-Part Series Ch 1 · Ep 245 | Cultivating a Visionary Mindset Ch 2 · Ep 246 | Strategic Foresight and Planning Ch 3 · Ep 247 | Building a Culture of Innovation ← you are here Ch 4 · Ep 248 | Effective Communication and Storytelling Ch 5 · Ep 249 | Leading Through Change, Continuous Learning & Adaptation Ch 6 · Ep 250 | Empowering and Developing Your Team Ch 7 · Ep 251 | Measuring and Celebrating Success Ch 8 · Ep 252 | Building a Legacy 🎓 Full course with worksheets on Udemy CHAPTER TIMESTAMPS Chapters 0:00 Intro and Series Overview 3:15 Defining a Culture of Innovation 6:45 Concept 1 The Permission Structure 10:30 Auditing Your Last Three Failures 14:00 Concept 2 Lowering the Cost of Being Wrong 17:45 Lessons from 3M and the Post-it Note 21:00 Concept 3 Why Ideas Die in the Middle 24:30 Sony vs Apple and the iPod Lesson 28:00 Concept 4 Protecting New Bets from Core Metrics 31:15 Steve Jobs and the Macintosh Pirate Flag 34:30 Concept 5 The Importance of the Kill Discipline 37:00 Richard Branson and the Virgin Innovation Model 39:00 Final Thoughts and Exercise 40:05 End BOOKS 📘 If this episode resonated with you, grab a copy of The Visionary Leader — The Success Principles of the World's Greatest Visionaries. Available now wherever books are sold. As a thank you to podcast listeners, the eBook is available for just $1.99. Your purchase supports the show and helps future Visionaries find the content. 🔗 Purchase | The Visionary Leader → https://www.amazon.com/dp/B0DNKVZ72B ADVISORY 💼 Work with Bryan directly on your brand strategy: LiquidMind Advisory → https://liquidmindsite.com/advisory Sessions One 2 One (Free 15-min intro) → https://tidycal.com/bryansmeltzer/free-15-minute-introductory-meeting-with-bryan APPLE PODCASTS REVIEW REQUEST ⭐ If this episode helped you, please take 30 seconds to leave a review on Apple Podcasts. It helps others find the show and keeps The Visionary Chronicles growing. Search 'The Visionary Chronicles' → Ratings & Reviews → Write a Review. Thank you. — 📬 Newsletter | The Visionary Advisory Letter — Weekly brand strategy and leadership insights: https://bryansmeltzer.com/ 🎓 Course | The Visionary Brand MasterCourse (18 modules, 2 hrs): https://www.thevisionaryfiles.com/ — About Bryan Smeltzer Bryan Smeltzer is a bestselling author, business executive, entrepreneur, and brand strategist. He held executive roles at Oakley, adidas, TaylorMade, K-Swiss, and Schutt Sports, founded a men's apparel brand and sold it to a VC firm, and now leads LiquidMind Inc. — a global brand strategy advisory firm. The Visionary Chronicles is ranked #1 Visionary and Top 50 Global Marketing Podcast by Feedspot. 🔗 Follow Bryan LinkedIn → https://www.linkedin.com/in/bryansmeltzer/ Instagram → @bryansmeltzer33 X → @bryan_smeltzer Website → https://bryansmeltzer.com/ 📧 Contact → bryan@LiquidMindsite.com — © 2026 Bryan Smeltzer / LiquidMind Inc. All rights reserved. #TheVisionaryChronicles #BryanSmeltzer #VisionaryLeadership #BrandStrategy #LeadershipDevelopment #ExecutiveLeadership #BrandBuilding #ProductInnovation Episode Hashtags: #innovationCulture #psychologicalSafety #organizationalCulture #visionaryLeadership #innovation #leadershipCulture #TheRoadToVisionaryLeadership #TheVisionaryLeader
